Milestones, Rona’d

It's been many, many years since I did the kind of personal blogging I started out with back when this was a blogspot site in 2003, but this year has been anything but normal and I want to document a few things, mostly for myself, so if you usually come here for rants about marketing and publishing, this ain't it. 2020 got off to a pretty normal start, all things considered... What obviously wasn’t on the agenda was a global pandemic.

Running Through 2019

Running has been my preferred form of stress release and 2019 was stressful af—for both personal and more general "the world is going to shit" reasons—and, from a running perspective, the most productive, as I set PRs for annual (563) and trail (65) mileage. I even ran my first half marathon since New Year's Eve 2016 when I needed 13 miles to hit 500 for the year and manufactured a local course!

Teamwork Makes the Dream Work—Random Musings on #WDC19

The weirdest Summer of my professional career came to a surreal close this past weekend as I attended the Writer's Digest Annual Conference as a speaker and journalist rather than the publisher and marketing director who curated ~80% of the event before my departure in early July. I'm obviously still biased, but overall, it was an invigorating experience—from the amazing keynotes and insightful presenters, to the mini-reunion with some of my all-time favorite colleagues, all survivors of F+W Media's disastrous bankruptcy process that seems to have ended relatively well... for Writer's Digest, at least.

Some (More) Personal News: Independence Day

I’ve officially launched Free Verse Media, a strategic marketing consultancy offering actionable solutions for businesses and brands who want to engage audiences across multiple platforms more effectively—in alignment with specific business goals and key performance metrics. I’m taking 25 years of hard-earned experience and going the freelance route (gulp!), looking to work with organizations that value developing genuine relationships with communities in service of a greater good, at least as much as they value generating revenue for stakeholders.