3 Responses

  1. Peter Turner
    Peter Turner April 12, 2012 at 7:20 pm | | Reply

    Thank you, Guy, for an especially thoughtful post. Really helpful, and it’s great to see Facebook (and social media in general) talked about in the same breath as eMail marketing, with similarities drawn and not. I try to frame this general dynamic in a simple way–what I call “buckets and funnels.” “Buckets” are marketing platforms, strategies, like FB or eMail; “funnels” represent the progression of engagement that “permission” implies–step by step. My concern is that a lot of my friends in publishing, looking to build direct customer relationships, focus on the buckets not the funnels.

  2. Nenoufar
    Nenoufar June 12, 2012 at 12:43 pm | | Reply

    I couldn’t have put it better. Many people just post on their facebook page and don’t bother replying to comments and that’s a big mistake!

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