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How Much is a Magazine’s Content Worth? Part III

By On June 8, 2009 · Leave a Comment · In Publishing

The rise of the social web has given birth to a phenomenon similar to the indie film revolution of the 90s, when everybody thought they had an interesting story to tell, and believed a credit card limit of a few thousand dollars was all it took to become the next Robert Rodriguez. He even

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Beware the Social Media Kool-Aid

By On June 7, 2009 · 6 Comments · In Marketing

“Be a little cautious of the social media kool-aid… It does work slowly over time, but if you need to get attention now, you still need to use traditional methods, too. Social media is not a replacement for anything; it’s an add-on, it’s another way of communicating. But don’t leave the other [...]

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In a time of crisitunity, you gotta have soul!

By On June 5, 2009 · 1 Comment · In Marketing, Publishing

“Ad networks have scale and data, but they lack soul. Customers don’t join ad networks.”
–John Battelle, Founder & CEO, Federated Media

Federated Media’s Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case [...]

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How Much is a Magazine’s Content Worth? Part II

By On May 27, 2009 · 3 Comments · In Publishing

“If what we have isn’t valuable and no one wants to pay for it, maybe we don’t have a business.”
–Jim Malkin, CEO, SourceMedia @ FOLIO: Growth Summit

Let’s be honest for a second, put our egos aside, and admit one thing: a notable percentage of magazines currently being published could fold [...]

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How Much is a Magazine’s Content Worth? Part I

By On May 26, 2009 · Leave a Comment · In Publishing

I love magazines.

Despite most days feeling like someone pushed the self-destruct button and we’re all scrambling for the escape pods — cue Whitney — I will always love them, especially and above all, the printed format.

I’m no fetishist or luddite, though, and while I tend to favor print, my definition of a magazine [...]

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