"The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form … Continue reading Shout-Outs: Lanier, Wendig and the Robots
Like my favorite writers, the magazines I truly value introduce me to new things, or show me new angles on the familiar, that I'd not have come across on my own. In my own series of posts for Folio: a few months back, I made the point that content + context = value, declaring that magazines that nail the equation will survive. That same math is also valid in the conversation about the future of books.
The rise of the social web has given birth to a phenomenon similar to the indie film revolution of the 90s, when everybody thought they had an interesting story to tell, and believed a credit card limit of a few thousand dollars was all it took to become the next Robert Rodriguez. He even wrote … Continue reading How Much is a Magazine’s Content Worth? Part III
"Be a little cautious of the social media kool-aid... It does work slowly over time, but if you need to get attention now, you still need to use traditional methods, too. Social media is not a replacement for anything; it's an add-on, it's another way of communicating. But don't leave the other stuff behind, especially … Continue reading Beware the Social Media Kool-Aid
"Ad networks have scale and data, but they lack soul. Customers don't join ad networks." --John Battelle, Founder & CEO, Federated Media Federated Media's Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case studies of conversational marketing programs … Continue reading In a time of crisitunity, you gotta have soul!