Currently viewing the tag: "Advertising"

Starbucks, I Done You Wrong! #smwin

By On May 15, 2009 · 6 Comments · In Marketing, Personal

One of the great things about “social media” is the ability to engage in conversations with a variety of people, anywhere in the world, on pretty much any topic of interest, no matter how obscure or inane. Thanks to forums, blogs and Facebook, I’ve connected with poets, writers, comic book fans and [...]

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What New Media Can Learn From Slam Poetry

By On May 11, 2009 · 10 Comments · In Marketing, Writing

“I have just read the immortal poems of the ages and come away dull. I don’t know who’s at fault; maybe it’s the weather, but I sense a lot of pretense and poesy footwork: I am writing a poem, they seem to say, look at me! Poetry must be forgotten; we must [...]

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Starbucks’ Mixed Messages, Ethical Truthiness, #smfail

By On May 5, 2009 · 3 Comments · In Marketing

“The greatest trick the Devil ever pulled was convincing the world he didn’t exist.”
–Roger ‘Verbal’ Kint, The Usual Suspects

[UPDATED BELOW; THRICE!] Starbucks profited greatly from years of an aggressive and purposeful over-expansion that successfully wiped out many of their independent competitors and established their brand as a [...]

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Stop Interrupting; Listen, Engage, Earn Attention

By On April 29, 2009 · 4 Comments · In Marketing, Publishing

You know the stereotype of the guy on the first date who can’t stop talking about himself, only to wonder why he doesn’t get a kiss at the end of the night, never mind a second date?

That guy is like advertising.

In the latest flare-up of the “print is dead” debate, Michael Josefowicz’ provocative [...]

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Upcoming Gigs: Panel, Workshop, Evolution

By On April 20, 2009 · Leave a Comment · In Marketing, Publishing, Writing

I don’t do many events these days beyond the random open mic appearance at louderARTS or Urbana, so I’m very excited about these two gigs this week, the NY Round Table Writers’ Conference and Acentos Poetry Workshop, as well as the Conversational Marketing Summit I’ll be attending in June.

NY [...]

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