How Much is a Magazine’s Content Worth? Part II

“If what we have isn’t valuable and no one wants to pay for it, maybe we don’t have a business.” –Jim Malkin, CEO, SourceMedia @ FOLIO: Growth Summit Let's be honest for a second, put our egos aside, and admit one thing: a notable percentage of magazines currently being published could fold tomorrow, and few … Continue reading How Much is a Magazine’s Content Worth? Part II

How Much is a Magazine’s Content Worth? Part I

I love magazines. Despite most days feeling like someone pushed the self-destruct button and we're all scrambling for the escape pods -- cue Whitney -- I will always love them, especially and above all, the printed format. I'm no fetishist or luddite, though, and while I tend to favor print, my definition of a magazine … Continue reading How Much is a Magazine’s Content Worth? Part I

Starbucks, I Done You Wrong! #smwin

One of the great things about "social media" is the ability to engage in conversations with a variety of people, anywhere in the world, on pretty much any topic of interest, no matter how obscure or inane. Thanks to forums, blogs and Facebook, I've connected with poets, writers, comic book fans and creators, and re-connected … Continue reading Starbucks, I Done You Wrong! #smwin

Starbucks’ Mixed Messages, Ethical Truthiness, #smfail

"The greatest trick the Devil ever pulled was convincing the world he didn't exist." --Roger 'Verbal' Kint, The Usual Suspects [UPDATED BELOW; THRICE!] Starbucks profited greatly from years of an aggressive and purposeful over-expansion that successfully wiped out many of their independent competitors and established their brand as a counter-intuitive status symbol (it's just coffee, people; get over yourselves!), but … Continue reading Starbucks’ Mixed Messages, Ethical Truthiness, #smfail