"Be a little cautious of the social media kool-aid... It does work slowly over time, but if you need to get attention now, you still need to use traditional methods, too. Social media is not a replacement for anything; it's an add-on, it's another way of communicating. But don't leave the other stuff behind, especially … Continue reading Beware the Social Media Kool-Aid
"Ad networks have scale and data, but they lack soul. Customers don't join ad networks." --John Battelle, Founder & CEO, Federated Media Federated Media's Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case studies of conversational marketing programs … Continue reading In a time of crisitunity, you gotta have soul!
“If what we have isn’t valuable and no one wants to pay for it, maybe we don’t have a business.” –Jim Malkin, CEO, SourceMedia @ FOLIO: Growth Summit Let's be honest for a second, put our egos aside, and admit one thing: a notable percentage of magazines currently being published could fold tomorrow, and few … Continue reading How Much is a Magazine’s Content Worth? Part II
I love magazines. Despite most days feeling like someone pushed the self-destruct button and we're all scrambling for the escape pods -- cue Whitney -- I will always love them, especially and above all, the printed format. I'm no fetishist or luddite, though, and while I tend to favor print, my definition of a magazine … Continue reading How Much is a Magazine’s Content Worth? Part I
One of the great things about "social media" is the ability to engage in conversations with a variety of people, anywhere in the world, on pretty much any topic of interest, no matter how obscure or inane. Thanks to forums, blogs and Facebook, I've connected with poets, writers, comic book fans and creators, and re-connected … Continue reading Starbucks, I Done You Wrong! #smwin