Tag Archive

On Branding, Tribes, and Seth Godin Goes Wild

Published on September 27, 2009 By Guy LeCharles Gonzalez

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.” –Seth Godin, How to Fix the Publishing Industry Seth Godin arguably did not have the Best Week Ever [...]

In a time of crisitunity, you gotta have soul!

Published on June 5, 2009 By Guy LeCharles Gonzalez

“Ad networks have scale and data, but they lack soul. Customers don’t join ad networks.” –John Battelle, Founder & CEO, Federated Media Federated Media’s Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case studies of conversational marketing programs [...]

And he has a sense of humor!

Published on October 18, 2008 By Guy LeCharles Gonzalez

“And I got my middle name from somebody who obviously didn’t think I’d ever run for President.” I just got around to watching Obama’s speech at the Al Smith Dinner the other night and it’s funny as hell, taking shots at McCain, Clinton, Schumer, Bloomberg, Giuliani, Wall Street and, most importantly, himself, showing a sense [...]