On Branding, Tribes, and Seth Godin Goes Wild

"If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you've earned the right to be the ringleader, the leader of that tribe—and you'll never, ever again have trouble selling literary fiction." --Seth Godin, How to Fix the Publishing Industry Seth Godin arguably did not have the Best Week Ever … Continue reading On Branding, Tribes, and Seth Godin Goes Wild

In a time of crisitunity, you gotta have soul!

"Ad networks have scale and data, but they lack soul. Customers don't join ad networks." --John Battelle, Founder & CEO, Federated Media Federated Media's Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case studies of conversational marketing programs … Continue reading In a time of crisitunity, you gotta have soul!

And he has a sense of humor!

[youtube:http://www.youtube.com/watch?v=v5SWQJWm6Tg] "And I got my middle name from somebody who obviously didn't think I'd ever run for President." I just got around to watching Obama's speech at the Al Smith Dinner the other night and it's funny as hell, taking shots at McCain, Clinton, Schumer, Bloomberg, Giuliani, Wall Street and, most importantly, himself, showing a … Continue reading And he has a sense of humor!

Marketing Monday: No-Brainer Marketing Efforts

Thanks to Adam Kubert, today's Marketing Monday column will be delayed until later this evening.* So far, we've looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready … Continue reading Marketing Monday: No-Brainer Marketing Efforts

Marketing Monday: A Simple Plan, Part I

Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to … Continue reading Marketing Monday: A Simple Plan, Part I

COMMENT: Speakeasy Shuts Its Doors

UPDATED...AGAIN! Let the fallout begin... Elk's Run creator/writer, Joshua Hale Fialkov, confirmed what seemed pretty inevitable earlier this afternoon over on his blog: So, just got off the phone with Adam Fortier, President etc. of Speakeasy Comics. Speakeasy is no more. Due to some payment problems and low sales, it seems, they've had to lock … Continue reading COMMENT: Speakeasy Shuts Its Doors