Currently viewing the tag: "Branding"

Where’s My Penguin Football Jersey?

By On May 31, 2011 · 2 Comments · In Marketing

The reality is, once the eBook market shakes out in the next year or two and becomes more efficient, the publishing industry will still be the dominant supplier of books people actually pay for. Will the players change? Maybe, maybe not. Will the business model have to change? (drink!) Sure, for some publishers. Same for agents and authors, too.

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On Branding, Tribes, and Seth Godin Goes Wild

By On September 27, 2009 · 16 Comments · In Marketing, Publishing

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.”

–Seth Godin, How to Fix the Publishing Industry

Seth Godin arguably did not have the Best [...]

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In a time of crisitunity, you gotta have soul!

By On June 5, 2009 · 1 Comment · In Marketing, Publishing

“Ad networks have scale and data, but they lack soul. Customers don’t join ad networks.”
–John Battelle, Founder & CEO, Federated Media

Federated Media’s Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case [...]

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And he has a sense of humor!

By On October 18, 2008 · Leave a Comment · In Marketing, Politics

[youtube:http://www.youtube.com/watch?v=v5SWQJWm6Tg]

“And I got my middle name from somebody who obviously didn’t think I’d ever run for President.”

I just got around to watching Obama’s speech at the Al Smith Dinner the other night and it’s funny as hell, taking shots at McCain, Clinton, Schumer, Bloomberg, Giuliani, Wall Street and, most importantly, himself, showing a [...]

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Marketing Monday: No-Brainer Marketing Efforts

By On February 19, 2007 · 3 Comments · In Marketing, Pop Culture, Publishing

Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.*

So far, we’ve looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every [...]

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