Tag Archive

Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Published on March 5, 2007 By Guy LeCharles Gonzalez

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation — a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into [...]

Random Thoughts and an Update

Published on February 28, 2007 By Guy LeCharles Gonzalez

So yeah, “minor” surgery is still surgery, and coupled with a drug industry and medical profession that takes “side effects” a bit too casually, I missed the entire NY Comic Con. The whole damn thing. The PopCultureShock party, too, which pisses me off the most, actually, as I was hoping to meet up with some [...]

Marketing Monday: No-Brainer Marketing Efforts

Published on February 19, 2007 By Guy LeCharles Gonzalez

Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.* So far, we’ve looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready [...]