Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into … Continue reading Marketing Monday: No-Brainer Marketing Efforts, Pt. II →

Random Thoughts and an Update

So yeah, "minor" surgery is still surgery, and coupled with a drug industry and medical profession that takes "side effects" a bit too casually, I missed the entire NY Comic Con. The whole damn thing. The PopCultureShock party, too, which pisses me off the most, actually, as I was hoping to meet up with some … Continue reading Random Thoughts and an Update →

Marketing Monday: No-Brainer Marketing Efforts

Thanks to Adam Kubert, today's Marketing Monday column will be delayed until later this evening.* So far, we've looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready … Continue reading Marketing Monday: No-Brainer Marketing Efforts →

Marketing Monday: A Simple Plan, Part II

Last week I covered the first three steps of Kevin Stirtz' "Smart Marketing System", focusing on a marketing plan's Goals, Market and Message, and this week I'll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET … Continue reading Marketing Monday: A Simple Plan, Part II →

Marketing Monday: A Simple Plan, Part I

Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to … Continue reading Marketing Monday: A Simple Plan, Part I →

Marketing Monday: First Things First

Among the myriad challenges comics publishers of all sizes face, one of the biggest -- and most frustrating, personally -- is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some … Continue reading Marketing Monday: First Things First →