Currently viewing the tag: "Self-Publishing"

Do Publishers Still Need Authors?

By On October 28, 2009 · 23 Comments · In Publishing

Just as many entrepreneurs no longer need venture capitalists to launch their companies, authors no longer need publishers to publish.

Mark Coker, Do Authors Still Need Publishers?

Picture this: In the future, as the risks of publishing shift from the publisher to the author, publishers will be [...]

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Are Publishers Too White to Survive? Who Cares!

By On October 9, 2009 · 10 Comments · In Marketing, Publishing

A recent meeting with two Caucasian well-respected literary agent friends of mine cemented that concern when one announced, “We’re all the same, [people the publishing industry]. We’re all white, we’re all over-educated, Ivy-leaguers, many of whom are trust fund babies.”

Jeff Rivera, Declining Book Sales?

WTF? Seriously?

This is apparently going to be [...]

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8 Marketing Posts for Proactive Writers

By On October 7, 2009 · 2 Comments · In Marketing

There’s been a notable spike in new traffic here lately, partly from Twitter and partly from the blog being favorably cited recently by Editor Unleashed and ASMP’s Strictly Business Blog. (Thanks!) In light of my last two posts being a bit more ranty than usual, and my schedule next [...]

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Will eBook Exuberance Kill Publishing?

By On September 10, 2009 · 9 Comments · In Publishing

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off.”

–Steve Jobs,

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Freemium for writers is two debates

By On September 3, 2009 · 40 Comments · In Marketing, Publishing

[This is a guest post by Dan Holloway. His info is at the end of the post.]

The battle isn’t getting people to pay; it’s getting people to read. If they do read, they might not pay. If they don’t read, they’ll never pay.

Writers who use the “freemium” model face two distinct challenges, and [...]

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