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Marketing Monday: No-Brainer Marketing Efforts

By Guy LeCharles Gonzalez On February 19, 2007 · 3 Comments · In Marketing, Pop Culture, Publishing

Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.*

So far, we’ve looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every [...]

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On the Shelves: 2/14/07

By Guy LeCharles Gonzalez On February 13, 2007 · Leave a Comment · In Pop Culture

Reading is fundamental. Don’t waste your time reading bad comics out of habit!

In honor of Valentine’s Day, my weekly look at select comic books being released Wednesday, 2/14/07 is all about the love. No snark; no bad reviews; just the good, might-be-good and hope-it’s-good stuff. As a result, it’s a pretty light read, too! [...]

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5 Good Reasons Against Opening a Comic Book Store

By Guy LeCharles Gonzalez On February 8, 2007 · 5 Comments · In Personal, Pop Culture

1) “Bookshops’ latest sad plot twist”

THIS is the paradox of modern bookselling. Even in an entertainment-saturated age, people still buy books. But the casual reader has many other places to get bestsellers and topical books, from warehouse stores to the mall. Meanwhile, book nuts — the ones who simply must buy several [...]

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