Marketing Monday: No-Brainer Marketing Efforts

Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.* So far, we’ve looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready … Continue reading Marketing Monday: No-Brainer Marketing Efforts

On the Shelves: 2/14/07

Reading is fundamental. Don’t waste your time reading bad comics out of habit! In honor of Valentine’s Day, my weekly look at select comic books being released Wednesday, 2/14/07 is all about the love. No snark; no bad reviews; just the good, might-be-good and hope-it’s-good stuff. As a result, it’s a pretty light read, too! … Continue reading On the Shelves: 2/14/07

5 Good Reasons Against Opening a Comic Book Store

1) “Bookshops’ latest sad plot twist” THIS is the paradox of modern bookselling. Even in an entertainment-saturated age, people still buy books. But the casual reader has many other places to get bestsellers and topical books, from warehouse stores to the mall. Meanwhile, book nuts — the ones who simply must buy several volumes a … Continue reading 5 Good Reasons Against Opening a Comic Book Store

On the Shelves: 2/7/07

Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 2/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure … Continue reading On the Shelves: 2/7/07

On The Shelves: 1/31/07

Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/31/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure … Continue reading On The Shelves: 1/31/07