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Where’s My Penguin Football Jersey?

By On May 31, 2011 · 2 Comments · In Marketing

The reality is, once the eBook market shakes out in the next year or two and becomes more efficient, the publishing industry will still be the dominant supplier of books people actually pay for. Will the players change? Maybe, maybe not. Will the business model have to change? (drink!) Sure, for some publishers. Same for agents and authors, too.

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Bookish vs. Amazon, Goodreads: Community or Commerce?

By On May 10, 2011 · 14 Comments · In Marketing, Publishing

Of course, last week’s much hyped and completely vague announcement of Bookish, a new joint venture between three of the “Big 6? – Hachette Book Group, Simon & Schuster, and Penguin Group — caught my attention, not for its unusual (but not unprecedented) collaborative angle, but for its disappointingly unimaginative and shortsighted value proposition.

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Unleashing Stories; Engaging Communities

By On March 28, 2011 · 1 Comment · In Marketing, Personal

Stories just as powerful and compelling as those Waiting for Superman put in the spotlight are confined to the printed page instead of being unleashed across multiple platforms for people to connect with, share with others, and inspire action.

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When Content is Everywhere, Marketing is Queen

By On March 24, 2011 · 3 Comments · In Marketing

Right now, the relative ease of digital publishing — not yet the equivalent of blogging, but getting closer every week — and the exceptional successes of a relative handful of authors masks the larger challenges ahead for authors and publishers alike, regardless of their business model: discoverability.

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Talking Community at the (f)Unconference #Book2

By On February 14, 2011 · 5 Comments · In Marketing

Every argument that begins with “But most readers…” ignores the reality that the Internet has made micro-marketing not only viable, but also enables a publishing program to be more sustainable, focusing on quality over quantity.

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