Author: Guy LeCharles Gonzalez

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The Art of Immersion by Frank Rose

The Art of Immersion is a much-needed bridge to/from Henry Jenkins’ seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that’s accessible to all, whether enthusiast or skeptic.

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Talking Community at the (f)Unconference #Book2

Every argument that begins with “But most readers…” ignores the reality that the Internet has made micro-marketing not only viable, but also enables a publishing program to be more sustainable, focusing on quality over quantity.

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Take This Job and Slam It!

All good things do eventually come to an end, and for me, on the heels of an amazingly successful DBW11, I realized I was coming upon a crucial fork in the road, and while the DBW path will surely continue to be an exciting one for those continuing on, it’s one I realized would ultimately take me away from my true passion: Books, Authors, Readers and the myriad connections still to be made between them.

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Marketing Yourself in the Digital Age

It doesn’t matter if you’re an aspiring writer, traditionally published or going the DIY route, marketing is every writer’s responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.

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Ready for Publishing Camp NYC?

Beyond the sessions, the best part of any conference is being able to spend time talking to smart people from a variety of backgrounds, and both WDC11 and DBW11 are sponsoring fun gatherings to accommodate that.

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Goodreads 2010: My Favorite Books

I’m not a big bestseller, hardcover or literary fiction reader, though, and have only started to embrace ebooks recently, so most of what I read is unlikely to appear on any mainstream “Best of 2010” lists.

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2011: Are You a Writer or Creator?

10 questions writers should be asking as they look ahead to the future of publishing—and where they fit in.

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The Iron Duke by Meljean Brook

Brook’s worldbuilding skills are impressive, her Iron Seas setting rivaling Cherie Priest’s Clockwork Century for potential stories, and I daresay its backstory is actually a bit more compelling, despite my general preference for American-flavored steampunk.

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The Atlantic, Electric Literature, and the Digital Future

If your core pitch is your “innovative” business model and not what you publish and for whom, your 15 minutes are almost up.

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Fragmented Marketing: Making Mickey a Transmedia Epic

While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.

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