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Category: Reviews

Reviews of books, comics, movies, and other random stuff.

The Art of Immersion by Frank Rose

Posted on February 25, 2011December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The Art of Immersion is a much-needed bridge to/from Henry Jenkins’ seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that’s accessible to all, whether enthusiast or skeptic.

Posted in Media, ReviewsTagged Advertising, Marketing, New Media, TransmediaLeave a Comment on The Art of Immersion by Frank Rose

Goodreads 2010: My Favorite Books

Posted on January 1, 2011January 1, 2011 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I’m not a big bestseller, hardcover or literary fiction reader, though, and have only started to embrace ebooks recently, so most of what I read is unlikely to appear on any mainstream “Best of 2010” lists.

Posted in Reviews2 Comments on Goodreads 2010: My Favorite Books

The Iron Duke by Meljean Brook

Posted on December 23, 2010December 23, 2010 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Brook’s worldbuilding skills are impressive, her Iron Seas setting rivaling Cherie Priest’s Clockwork Century for potential stories, and I daresay its backstory is actually a bit more compelling, despite my general preference for American-flavored steampunk.

Posted in ReviewsTagged EbooksLeave a Comment on The Iron Duke by Meljean Brook

Fragmented Marketing: Making Mickey a Transmedia Epic

Posted on December 16, 2010June 20, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.

Posted in Media, ReviewsTagged Gaming, Marketing, Transmedia6 Comments on Fragmented Marketing: Making Mickey a Transmedia Epic

Fragmented Marketing: Making Owls Appealing

Posted on September 29, 2010December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.

Posted in Media, Pop Culture, ReviewsTagged Marketing, Movies, Platform, Transmedia3 Comments on Fragmented Marketing: Making Owls Appealing

Review: Zeitoun by Dave Eggers

Posted on August 7, 2010June 20, 2025 by Guy LeCharles Gonzalez
NOLA Water Meter Cap

Zeitoun by Dave Eggers My rating: 5 of 5 stars In ZEITOUN, Dave Eggers does an excellent job of weaving…

Posted in ReviewsTagged New Orleans, PoliticsLeave a Comment on Review: Zeitoun by Dave Eggers

Reading Is Fun(damental)

Posted on July 12, 2010July 12, 2010 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“A man practices the art of adventure when he breaks the chain of routine and renews his life through reading…

Posted in Personal, Reviews2 Comments on Reading Is Fun(damental)

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

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