Marketing Should be Fun(damental)

For the love of the game.
For the love of the game.

Marketers have spammed, lied, deceived, cluttered
and ripped us off for so long, we’re sick of it.

–Seth Godin

I love coaching Little League baseball.

This is my son’s third year playing and I’ve been fortunate enough to coach his team each year, experiencing first-hand the beauty of playing baseball for no other reason than because it’s fun. When the kids have fun, their parents have fun, and I get to have fun — as a result, I tend to go above and beyond, doing things like writing team newsletters; buying extra training equipment; and organizing a team picnic at the end of the season.

Last year, our first year out of tee ball, with runs and outs being counted and every game having a winner and a loser, our team wasn’t very good, winning only two games while getting blown out badly in several losses. As a team, we had many Bad News Bears moments — including a couple of my own with one particular umpire and one opposing coach — but despite all of that, we always had fun playing, the parents had a good time, and I slept well after every game knowing that we were achieving our primary goal of learning how to play baseball.

Two of the most reassuring moments were the time between the first and second season when my son, out of left field (metaphorically), told me I was a great coach and he loved playing baseball; and a couple of weeks ago, when the girl who earned the game ball asked me to sign it for her!

Working with seven and eight-year-olds who are learning the fundamentals of the game, my philosophy is pretty simple: Pay Attention; Always Hustle; Have Fun.

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Let’s Go Mets! Let’s Go…Knicks?

[youtube:http://www.youtube.com/watch?v=6QRZnGEjNvQ]

I’m thrilled that the Brett Favre fiasco is officially over and I can look forward to being a 100% Jets fan again, but right this minute, I am so ready for Spring and the baseball season to get started!

Matthew Cerrone of MetsBlog.com has been whetting my appetite the past few days with his great on-field reports and video clips of the early days of spring training as Jerry Manuel puts the team through their paces with an emphasis on a “Team First” mentality. The last two seasons have ended in huge disappointment, but I don’t believe there’s any question that the Mets go into 2009 as the frontrunner again, not just for the NL East pennant, but the League Championship, too, and Manuel’s upbeat personality is a big part of the reason why.

No disrespect to Willie Randolph, but his Zombie Joe Torre impersonation just wasn’t the right fit in Queens — just like it wasn’t the right fit in the Bronx once Torre had to stand on his own two feet and actually build upon what he’d inherited from Buck Showalter and Gene Michaels — particularly because he was never able to develop the same rapport with the media and turn them into drooling sycophants like Torre did. Manuel loves talking to the media, and the media loves a good Manuel quote, so I think the “collapse” meme will be relatively muted in comparison to last Spring, especially with A-Roid hogging the spotlight and having zero acting ability to spin the moment to his advantage.

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