Marketing Should be Fun(damental)

For the love of the game.
For the love of the game.

Marketers have spammed, lied, deceived, cluttered
and ripped us off for so long, we’re sick of it.

–Seth Godin

I love coaching Little League baseball.

This is my son’s third year playing and I’ve been fortunate enough to coach his team each year, experiencing first-hand the beauty of playing baseball for no other reason than because it’s fun. When the kids have fun, their parents have fun, and I get to have fun — as a result, I tend to go above and beyond, doing things like writing team newsletters; buying extra training equipment; and organizing a team picnic at the end of the season.

Last year, our first year out of tee ball, with runs and outs being counted and every game having a winner and a loser, our team wasn’t very good, winning only two games while getting blown out badly in several losses. As a team, we had many Bad News Bears moments — including a couple of my own with one particular umpire and one opposing coach — but despite all of that, we always had fun playing, the parents had a good time, and I slept well after every game knowing that we were achieving our primary goal of learning how to play baseball.

Two of the most reassuring moments were the time between the first and second season when my son, out of left field (metaphorically), told me I was a great coach and he loved playing baseball; and a couple of weeks ago, when the girl who earned the game ball asked me to sign it for her!

Working with seven and eight-year-olds who are learning the fundamentals of the game, my philosophy is pretty simple: Pay Attention; Always Hustle; Have Fun.

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Let’s Go Mets! Let’s Go…Knicks?

[youtube:http://www.youtube.com/watch?v=6QRZnGEjNvQ]

I’m thrilled that the Brett Favre fiasco is officially over and I can look forward to being a 100% Jets fan again, but right this minute, I am so ready for Spring and the baseball season to get started!

Matthew Cerrone of MetsBlog.com has been whetting my appetite the past few days with his great on-field reports and video clips of the early days of spring training as Jerry Manuel puts the team through their paces with an emphasis on a “Team First” mentality. The last two seasons have ended in huge disappointment, but I don’t believe there’s any question that the Mets go into 2009 as the frontrunner again, not just for the NL East pennant, but the League Championship, too, and Manuel’s upbeat personality is a big part of the reason why.

No disrespect to Willie Randolph, but his Zombie Joe Torre impersonation just wasn’t the right fit in Queens — just like it wasn’t the right fit in the Bronx once Torre had to stand on his own two feet and actually build upon what he’d inherited from Buck Showalter and Gene Michaels — particularly because he was never able to develop the same rapport with the media and turn them into drooling sycophants like Torre did. Manuel loves talking to the media, and the media loves a good Manuel quote, so I think the “collapse” meme will be relatively muted in comparison to last Spring, especially with A-Roid hogging the spotlight and having zero acting ability to spin the moment to his advantage.

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What I’m Good At

Isaac in Tee BallIn the 4th or 5th Grade, my teacher made me promise her that I’d never become a teacher when I grew up. Her request wasn’t made out of malice — it wasn’t until High School when I had any teachers who simply didn’t like me, a couple justifiably so — but based on her own experience and out of concern for my future mental well-being. I can’t remember her name, and I don’t remember her specific reasons, but I do recall her as one of a handful of influential elementary school teachers who took a personal interest in me and my education.

When Salomé went into Teaching Fellows almost two years ago, I was initially a little jealous because there was a part of me that always wanted to be a teacher someday, despite my innocent promise years ago. Today, seeing what she’s gone through, how successful she’s been at it and, more importantly, how much she loves doing it, I realize I’d probably be a terrible teacher and, whatever her reasons, my old teacher was right.

When it comes to Isaac and India, I am generally the more patient of the two of us — partly because I don’t spend most of my day around a bunch of kids five days a week, and partly because I’ve always had a higher threshold for stress (to the point where I’ve been accused of everything over the years from being aloof to being a pothead) — but when it comes to homework, especially as Isaac’s 2nd grade workload becomes more time-consuming and more difficult for him, Salomé takes the lead and handles things much, much better than I do.

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What a Week

My first week at the new job was a whirlwind that has left me physically and mentally exhausted, not to mention off the internet for most of the week, but I’m feeling oddly energized at the same time.  By today at 5pm it still had that “new job” smell — helped quite a bit by my adding a few personal touches to my first real office space (as opposed to cubicle) since American Express — and I’m looking forward to shifting into high gear next week with a two-day trip up to Boston to tackle the biggest of the three titles I’m now in charge of. It’s still a weird feeling being a “Director”, but it’s a job I felt I was ready for when I was still working in marketing, well before I’d made my first sale as a rep, so I’m ready to jump in with both feet.

My third to trip to Cincinnati earlier this week once again found me sticking to the suburbs, so I’ve yet to see the city itself except for from the highway. I’m hoping to time my next trip out there to catch a baseball game, which would finally get me downtown while also being my first major league game at a park other than Shea or Yankee Stadium. The Cubs and Marlins are in town in early May…

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Spring Cleaning

I spent the morning updating the backends of this site and Spindle’s — WordPress 2.3.3 and Joomla 1.0.15, respectively — as well as a number of the plug-ins and modules that had new updates released recently, and finally found a new WP template I liked better than my previous one which had a couple of cosmetic bugs I never could figure out how to fix.

The picture up top is temporary, at least in size, because I ran out of time, but any feedback on the readability and functionality of everything else would be most appreciated.

PS: Yes, thanks to a hectic couple of weeks, I’m behind on the latest Spindle update which was scheduled for 3/11 but am hoping to have it ready to go on Tuesday morning!

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Know Hope

April 22nd is a long way off and my nerves are a little bit frayed right now so I’m going to step away from politics for a while here on the blog and focus on some other stuff (see below).

For a final bit of perspective on the meaning of last night’s results, I cede the floor to the inimitable Andrew Sullivan:

Obama supporters should not be dismayed.

Obama has a tougher, nastier opponent in the Clintons than he does in McCain. If he wins this by a long, grueling struggle, he will be more immune to the lazy, stupid criticism that he is some kind of flash in the pan, he has more opportunity to prove that there is a great deal of substance behind the oratory, he has more of a chance to meet and talk with the electorate he will need to win in the fall.

I think the argument for Obama is easily strong enough to withstand the egos of the Clintons. The more people see that her case is almost entirely a fear-based one and his is almost entirely a positive one, the more he will win the moral victory as well as the delegate count. In the cold light of day, the bruising news that the Clintons are not yet dead seems less onerous.

Know hope.

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Little League Time!

051On Saturday, we signed Isaac up for another season of Little League baseball and I agreed to coach again.  Last year it was non-competitive Tee Ball and it turned out to be a lot of fun, but this year we’ll be moving up to the Bantam level which is where things officially get competitive. Talking with the league commissioner yesterday, he equated dealing with some of the parents to having a conversation with someone who’d drank 20 beers and was feeling punchy, the kind of thing I was worried about happening last season but never did, and now I’m hooked so I’m not worrying about it too much. If anything, it’s more likely that I’d get into a fight with an opposing coach than one of my parents!

The main differences at the Bantam level, beyond there being winners and losers, is that coaches pitch to their teams instead of hitting off the tee and there’s only 12 kids on the field at a time. While the former will be challenging for most of the kids, the latter will be toughest part as it pretty much requires organizing a weekly practice in order to identify who’s best to play which positions and ensure they understand the various nuances involved in fielding those positions. I never really thought about how complicated the game is until I had to explain it to kids.

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