As anyone who’s actually worked within a “vertical” knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn’t mean they’re a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.
Tag: Gaming
Commentary and reviews on games and gaming of all types.
Ownership vs. Access: Which is More Important?
In less than a week, I’ve already spent more money on PoxNora—the “free-to-play” virtual card game I raved about earlier this week—than I have on ebooks all year long. If you include all of my Steam purchases (effectively the Kindle of computer gaming) over the past six months, it’s more than I’ve spent on ebooks ever!
New Obsession: PoxNora
I never got into Magic: The Gathering, but I did play a lot of Pokemon and VS., so the appeal of collectible card games (aka, social gaming!) isn’t new to me, and Advance Wars: Days of Ruin is one of my all-time favorite games, so turn-based tactics is right up my alley, too. Combine them with an impressively deep setting, beautiful artwork, and a slick (if not totally intuitive) deck virtual management system, and you have a winner.
Entry Points, Accessibility and Transmedia Potential
It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers’ on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I’m guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda’s The Elder Scrolls and Activision’s Skylanders, though you might be surprised by which one I think has the most potential.
Fragmented Marketing: Making Mickey a Transmedia Epic
While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.
Gambling with God in Nevada
With the cynical lawsuit to stop casino workers from caucusing on the Strip tomorrow having been rightly dismissed, the LA Times…
Obama, I Choose You!
Back in 2004 I discovered an election sim called President Forever via a random Google ad on my old blog,…