BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Collaboration is the Killer App – #DIYdays
For a writer, it’s an amazing opportunity to leverage the full depth of their creations through a truly collaborative process — ideally starting after the first draft is written, IMO — instead of parceling out chunks of rights for a licensing fee and complete loss of control.
Shout-Outs: Lanier, Wendig and the Robots
“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of…
A Quick Note on the Fabled “iPod Moment”
There are millions of books on amazon.com, and on average each will sell around 500 copies a year. The average…
5 Things Books Should Learn From Magazines
Like my favorite writers, the magazines I truly value introduce me to new things, or show me new angles on the familiar, that I’d not have come across on my own. In my own series of posts for Folio: a few months back, I made the point that content + context = value, declaring that magazines that nail the equation will survive. That same math is also valid in the conversation about the future of books.
What’s the Curation Algorithm, Kenneth?
I was recently talking with a couple of researchers who observed that the most interesting science isn’t usually in the…
Your Tools Don’t Matter (Or, Why I Love My Job!)
Why is it that with over 60 years of improvements in cameras, lens sharpness and film grain, resolution and dynamic…