Why is it that with over 60 years of improvements in cameras, lens sharpness and film grain, resolution and dynamic…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Do Publishers Still Need Authors?
Just as many entrepreneurs no longer need venture capitalists to launch their companies, authors no longer need publishers to publish….
6 Reasons I’m Not Following You on Twitter
With some exceptions for family, friends and notable side interests, I primarily follow people and brands that are directly related to publishing, new media and marketing, and am militant about keeping a very high signal:noise ratio in my stream.
Ignoring No
[This is a guest post by Tara Betts. Her info is at the end of the post.] come celebrate with…
Are Publishers Too White to Survive? Who Cares!
A recent meeting with two Caucasian well-respected literary agent friends of mine cemented that concern when one announced, “We’re all…
8 Marketing Posts for Proactive Writers
There’s been a notable spike in new traffic here lately, partly from Twitter and partly from the blog being favorably…
New Media’s Credibility Problem
By offering consumers a low cost digital product, the economics of ebooks create a virtuous, self-reinforcing cycle. The low price…