With some exceptions for family, friends and notable side interests, I primarily follow people and brands that are directly related to publishing, new media and marketing, and am militant about keeping a very high signal:noise ratio in my stream.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Ignoring No
[This is a guest post by Tara Betts. Her info is at the end of the post.] come celebrate with…
Are Publishers Too White to Survive? Who Cares!
A recent meeting with two Caucasian well-respected literary agent friends of mine cemented that concern when one announced, “We’re all…
8 Marketing Posts for Proactive Writers
There’s been a notable spike in new traffic here lately, partly from Twitter and partly from the blog being favorably…
New Media’s Credibility Problem
By offering consumers a low cost digital product, the economics of ebooks create a virtuous, self-reinforcing cycle. The low price…
6Qs: Richard Eoin Nash, Social Publisher
“Basically, the best-selling five hundred books each year will likely be published much like Little Brown publishes James Patterson, on…
On Branding, Tribes, and Seth Godin Goes Wild
“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to…