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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Are Publishers Too White to Survive? Who Cares!

Posted on October 9, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

A recent meeting with two Caucasian well-respected literary agent friends of mine cemented that concern when one announced, “We’re all…

Posted in MediaTagged Marketing, Rant, Self-Publishing10 Comments on Are Publishers Too White to Survive? Who Cares!

8 Marketing Posts for Proactive Writers

Posted on October 7, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

There’s been a notable spike in new traffic here lately, partly from Twitter and partly from the blog being favorably…

Posted in MediaTagged Marketing, Platform, Self-Publishing2 Comments on 8 Marketing Posts for Proactive Writers

New Media’s Credibility Problem

Posted on October 6, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

By offering consumers a low cost digital product, the economics of ebooks create a virtuous, self-reinforcing cycle. The low price…

Posted in MediaTagged Ebooks, Marketing, New Media, Rant4 Comments on New Media’s Credibility Problem

6Qs: Richard Eoin Nash, Social Publisher

Posted on September 29, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“Basically, the best-selling five hundred books each year will likely be published much like Little Brown publishes James Patterson, on…

Posted in MediaTagged 6Qs, Community, Interview, Marketing24 Comments on 6Qs: Richard Eoin Nash, Social Publisher

On Branding, Tribes, and Seth Godin Goes Wild

Posted on September 27, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to…

Posted in MediaTagged Community, Marketing, New Media, Seth Godin15 Comments on On Branding, Tribes, and Seth Godin Goes Wild

Will eBook Exuberance Kill Publishing?

Posted on September 10, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a…

Posted in MediaTagged Ebooks, Marketing, New Media, Self-Publishing9 Comments on Will eBook Exuberance Kill Publishing?

Freemium for writers is two debates

Posted on September 3, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

[This is a guest post by Dan Holloway. His info is at the end of the post.] The battle isn’t…

Posted in MediaTagged Guest, Marketing, New Media, Platform, Self-Publishing35 Comments on Freemium for writers is two debates

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