“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Your Brand is NOT a Community
Back in January, Shiv Singh gave a great keynote presentation, Engaging Readers in the Digital Age, at the inaugural Digital…
The Godin Situation: Content, Context, Community
Seth Godin’s decision to not publish his theoretical next book(s) via traditional channels has caused a predictable stir amongst the pundit class, with proclamations about “The Death of Publishing” coming from many of the usual suspects looking to scare up page views. Predictably, few have acknowledged the unusually nuanced statement Godin actually made about his situation: “The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you.”
Can Digital Expand the Audience for Comic Books?
From a fragile network of brick-and-mortar direct market retailers and the often fickle tastes of hardcore, social media-savvy fans, to…
Goodreads Takes Next Step in Social Reading
Americans spend nearly a quarter of their time online on social networking sites and blogs, according to the latest Nielsen…
“Weird and Wonderful”? Me, on the Future of Publishing
The above tweet led to a fun interview over the at the Book View Cafe blog, “Weird and Wonderful: Digital…
On Inception, The Passage, and Writing in The Obama Era
The weakness of “It’s all a dream” — why we hate that, why we feel cheated when narratively anything is…