Seth Godin’s decision to not publish his theoretical next book(s) via traditional channels has caused a predictable stir amongst the pundit class, with proclamations about “The Death of Publishing” coming from many of the usual suspects looking to scare up page views. Predictably, few have acknowledged the unusually nuanced statement Godin actually made about his situation: “The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you.”
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Can Digital Expand the Audience for Comic Books?
From a fragile network of brick-and-mortar direct market retailers and the often fickle tastes of hardcore, social media-savvy fans, to…
Goodreads Takes Next Step in Social Reading
Americans spend nearly a quarter of their time online on social networking sites and blogs, according to the latest Nielsen…
“Weird and Wonderful”? Me, on the Future of Publishing
The above tweet led to a fun interview over the at the Book View Cafe blog, “Weird and Wonderful: Digital…
On Inception, The Passage, and Writing in The Obama Era
The weakness of “It’s all a dream” — why we hate that, why we feel cheated when narratively anything is…
So You Have a Platform; Now What?
And now blogging is — and very shortly became — something people do do because they are ambitious. –Lizzie Skurnick…
BEA 2010: Maybe it’s just me?
BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals…