Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

An arm with a tattoo: "I was made for the library, not the classroom."

Marketing Monday: First Things First

Among the myriad challenges comics publishers of all sizes face, one of the biggest -- and most frustrating, personally -- is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some recognize industry trade shows and fan conventions as being a necessary part of any marketing plan, few understand what it takes to maximize their presence at such events. Perhaps most astoundingly, many publishers don't even have the sense to invest in a solid web site…

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An arm with a tattoo: "I was made for the library, not the classroom."

Free Comic Book Day 2007

This year's Free Comic Book Day is on Saturday, May 5 -- the same weekend Spider-Man 3 opens -- and the list of comics that will be available is pretty impressive. My initial thoughts on some of them:Archie Comics (Gold): Archie Comics Little Archie 2007 Archie Comics (Silver): Sonic the Hedgehog 2007My son loves Sonic, so I'll definitely grab one for him. I'm guessing Little Archies is something new?DC Comics (Gold): Legion of Super Heroes in the 31st Century 2007 DC Comics (Silver): Justice League of America # 0 2007Smart selection on the Gold title as all-ages accessibility should be…

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An arm with a tattoo: "I was made for the library, not the classroom."

Stephanie Fierman: Villain, Victim…or Scapegoat?

According to Rich Johnston, as reported in yesterday's Lying in the Gutters, DC's outgoing SVP of Sales & Marketing, Stephanie Fierman, "is still on contract at DC for another year and will work on special projects with DC Publisher and President Paul Levitz while she looks for a new position within Time Warner." If true, it suggests that what's happening is very likely personality-driven and not based solely on her performance, because contract or not, if it were the latter, they'd simply fire her outright and offer her a severance package. My wild guess is that her primary "special project"…

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An arm with a tattoo: "I was made for the library, not the classroom."

Review: The Guardian Line

Joe and Max #1
By Jason Medley, Claude St. Aubin & Chris Chuckery

Genesis 5 #1
By Lovern Kindzierski, Claude St. Aubin & Chris Chuckery

Code #1
By Mike Baron, Lovern Kindzierski, Howard Simpson, Dave Ross & Chris Chuckery
(All published by The Guardian line, December 2006)

Any sincere attempt by a comics publisher to reach new audiences (particularly from an all-ages perspective) is deserving of high praise, and Urban Ministries is doing exactly that with The Guardian Line, targeting the Christian demographic for whom the adventures of the superheroes they grew up with are neither representative of their beliefs nor appropriate for their children.

Of course, while good intentions are important, the final judgement should be based on the most basic of criteria: are they any good? The answer to that question is…they could be.

(more…)

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An arm with a tattoo: "I was made for the library, not the classroom."

Fierman Out at DC Comics

NOTE: I've rearranged the updates, so if you're checking this for the first time, scroll all the way down for the original post. ***** UPDATE (1/16 @ 12:49m): The Beat's latest update stirs the pot a bit as former and current DC staffers debate the story. It's mostly he said/she said stuff involving Vinnie Costa's take on working for Fierman, but there's an interesting bit about Nellie Kurtzman's departure from a current staffer, Joe Castleman [not sure if that's his real name or not], that possibly sheds some light on things: "...everyone in marketing worked with Nelie Kurtzman. Really nice…

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An arm with a tattoo: "I was made for the library, not the classroom."

Marvel: Leaving Money on the Table

Comic Book Resources' review of 2006 has been made fun of by several bloggers for its participants lauding of Civil War as "the one project that had the biggest impact on the comics industry" -- which is arguably true, if for all the wrong reasons -- but I found this particular exchange much more interesting: If we're all agreed that sales are up and things look bright for the industry, how can we ride this success? The last time business was this good was the 1990s and we all know what happened there. What's the key to keeping things going…

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An arm with a tattoo: "I was made for the library, not the classroom."

Much Ado About Cowboys & Aliens

I knew a lot of people in the comics industry didn't like Platinum Comics' Scott Rosenberg, but holy cow!Comics writer A. David Lewis (the excellent The Lone and Level Sands) absolutely flipped his lid last Friday upon seeing Entertainment Weekly's sporadic comics sales chart showing Cowboys & Aliens in the top spot, according to Midtown Comics:"What smarts most is that C&A is listed as the top-selling graphic novel. Yes, Entertainment Weekly crowns it as #1.First, that's crap. I think we all know that's crap. And, by 'we,' I mean people who actually go to comic book shops on an almost…

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