Borders — partnering with The Student Publishing Program, one of the top high school writing programs in the country —…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
On Jodi Picoult, Writing, and Platforms
The two morning sessions I attended were about breaking into magazines and an overview of sales & marketing in the book industry, the former of which was more of a refresher course while the latter filled in a lot of the gaps where things are different in periodical publishing, which is where my background is. One common thread popped up in both sessions that I thought was really interesting, though: platforms.
The Death of Captain America
No spoiler warning necessary at this point when it’s now the featured story on Yahoo’s main page! It was “spoiled”…
Marketing Monday: No-Brainer Marketing Efforts, Pt. II
Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation — a…
Ghost Rider’s Qualified Success and What it Means for DC
With the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a…
Random Thoughts and an Update
So yeah, “minor” surgery is still surgery, and coupled with a drug industry and medical profession that takes “side effects”…
Marketing Monday: No-Brainer Marketing Efforts
Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.* So far, we’ve looked at…