I have a love-hate relationship with Black History Month, simultaneously appreciating the thought behind it while despising its continued necessity….
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Let’s Stop Blaming Retailers, and Start Blaming Publishers
This started out as a quick comment over at The Beat, in reference to someone blaming retailers for dim road…
"Driving Bigger Wedges in to Society"
I was going to sit this one out but it really does fall right into my wheelhouse… The unflappable Loren…
Numbers Game: Shuffling Deck Chairs on the Titanic
Marc-Oliver Frisch’s always enlightening sales analysis is now posted at The Beat, looking at DC’s estimated numbers for December 2006,…
Marketing Monday: First Things First
Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally —…
Free Comic Book Day 2007
This year’s Free Comic Book Day is on Saturday, May 5 — the same weekend Spider-Man 3 opens — and…
Stephanie Fierman: Villain, Victim…or Scapegoat?
According to Rich Johnston, as reported in yesterday’s Lying in the Gutters, DC’s outgoing SVP of Sales & Marketing, Stephanie…