I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Four Steps to Becoming an Informed AI Skeptic
Nothing beats a well-researched and well-written book on a topic you want to learn more about.
Five Things: May 8, 2025
“The laziest cyberpunk future imaginable.” Five Things for May 8, 2025
Five Things: April 17, 2025
“Make One Change” Five Things for April 17, 2025
Five Things: March 6, 2025
“I’m actually a wargamer rather than a role-player.” Five Things for March 6, 2025
Always Take the Meeting
No matter how much you love your job and/or the company you work for, there’s nothing wrong with being aware of what other opportunities are available at any given time, and there’s nothing wrong with exploring a different opportunity that might be a similarly good fit for you.
Catch-22: Thoughts on “AI” in Marketing and Inevitability
One of the biggest reasons “AI” is gaining traction in marketing circles so quickly is most marketing is actually pretty bad already. Sorry, not sorry.