“Be the change you want to see.” Five things for April 27, 2023. That’s it! That’s the excerpt.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Stop Getting Clowned by Twitter
Whether it’s the outright banning of individual journalists he doesn’t like, or the recent mis-labeling of NPR’s account, Twitter has become an even more dangerous platform for spreading misinformation under Musk — a comically dystopian combination of The New York Times and Truth Social.
Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
Five Things: September 15, 2022
Five things for September 15, 2022. That’s it! That’s the excerpt.
Five Things: June 16, 2022
Five things for June 16, 2022. That’s it! That’s the excerpt.
Five Things: January 6, 2022
Five things for January 6, 2022. That’s it! That’s the excerpt.
Five Things: November 4, 2021
Five things for November 4, 2021. That’s it! That’s the excerpt.