The Influencing Machine is an insightful graphic manifesto that offers a broad, contextual overview of the history of media, recounted with a healthy sense of humor, and a refreshing undertone of optimism.
The Art of Immersion is a much-needed bridge to/from Henry Jenkins' seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that's accessible to all, whether enthusiast or skeptic.
It doesn't matter if you're an aspiring writer, traditionally published or going the DIY route, marketing is every writer's responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
If your core pitch is your "innovative" business model and not what you publish and for whom, your 15 minutes are almost up.
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!
Ask 5 people what they think transmedia is and you'll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.