While Wall Street and technology pundits continue to devalue those who create and curate content professionally in favor of dumb pipes, content aggregators, and social media pyramid schemes, the fact is, at the end of the day, it all starts with good content. Without it, the digital business is a cork floating on the publishing stream, and the new shiny devices are little more than electronic bricks sinking to the bottom at varying rates of speed.
Tag: New Media
Dumb Pipes, Devaluing Content: It’s All About Context
On the publishing side, the devaluation of content isn’t anything new, with publishers themselves as guilty of it as the technology vendors they often rush into bed with without thinking through the ramifications.
The Influencing Machine: Brooke Gladstone on the Media
The Influencing Machine is an insightful graphic manifesto that offers a broad, contextual overview of the history of media, recounted with a healthy sense of humor, and a refreshing undertone of optimism.
The Art of Immersion by Frank Rose
The Art of Immersion is a much-needed bridge to/from Henry Jenkins’ seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that’s accessible to all, whether enthusiast or skeptic.
Marketing Yourself in the Digital Age
It doesn’t matter if you’re an aspiring writer, traditionally published or going the DIY route, marketing is every writer’s responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
The Atlantic, Electric Literature, and the Digital Future
If your core pitch is your “innovative” business model and not what you publish and for whom, your 15 minutes are almost up.
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.