If your core pitch is your “innovative” business model and not what you publish and for whom, your 15 minutes are almost up.
Tag: New Media
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
The Ideal 21st Century Publisher: A Remix
My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!
Wrestling With Words: Defining Transmedia
Ask 5 people what they think transmedia is and you’ll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.
The iPad, Transmedia, and the Future of Publishers
Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can…
Why Keep Blogging? and other SXSW Takeaways
The best blogs are driven by passion, not obligation, and that you can tell when someone is just feeding the machine to maintain their traffic, a la Seth Godin, for whom I often use the hashtag #bloggingtoohard.
Five Highlights from SXSW Interactive
Today is the last day of the SXSW Interactive Festival in Austin, TX, but it wrapped up for me last…