Marketing books is hard — but don’t blame authors.
I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.
Five Things: July 10, 2025
"Taking back control over your music should be one of the easier places to start." Five Things for July 10, 2025
Four Steps to Becoming an Informed AI Skeptic
Nothing beats a well-researched and well-written book on a topic you want to learn more about.
Five Things: June 12, 2025
"It never crossed my mind that the narrative was misleading." Five Things for June 12, 2025
A modest defense of Marco Buscaglia | AI vs. Journalism
Resist like your career depends on it — and inform that resistance with critical thinking every step of the way.
Five Things: May 29, 2025
"It can also create something magical and unexpected." Five Things for May 29, 2025