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Tag: New Media

Hitting the Reset Button on emedia

Posted on March 30, 2009June 24, 2026 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nurture a community around that content and the authors who create it.

Posted in MediaTagged Advertising, Community, Marketing, New Media, Platform, PublishingLeave a Comment on Hitting the Reset Button on emedia

When the Internet Flapped its Wings

Posted on March 24, 2009June 24, 2026 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…

Posted in MediaTagged Advertising, Marketing, New MediaLeave a Comment on When the Internet Flapped its Wings

Rise of the Publetariat

Posted on February 10, 2009February 10, 2009 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

If you’re a self-published author or independent micro-press, these are very interesting times we’re living in as Amazon officially announced the new…

Posted in MediaTagged New Media, Platform, Self-PublishingLeave a Comment on Rise of the Publetariat

How the Internet (and Advertisers) Killed Journalism

Posted on January 28, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The Atlantic has a must-read essay from James Warren, “When No News Is Bad News” (h/t @guykawasaki), that does an excellent…

Posted in MediaTagged Advertising, Marketing, New Media13 Comments on How the Internet (and Advertisers) Killed Journalism

Twitter Tips for Writers

Posted on January 15, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I raved about my former Writer’s Digest colleague, Maria Schneider, a couple of weeks back — towards the end of…

Posted in MediaTagged Marketing, New Media, Platform, Seth Godin1 Comment on Twitter Tips for Writers

Is Print Advertising Dead?

Posted on January 13, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Check out @themediaisdying on Twitter for a glimpse at the convulsions of an industry that’s either at death’s door or,…

Posted in MediaTagged Advertising, Marketing, New Media, Platform, Rant, Seth Godin1 Comment on Is Print Advertising Dead?

Blowing smoke, breaking mirrors

Posted on November 20, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

A couple of jobs back, when I still worked only in marketing, I used to joke around with an ebiz…

Posted in MediaTagged Advertising, Marketing, New Media, Seth GodinLeave a Comment on Blowing smoke, breaking mirrors

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

This is my personal website reflecting my personal thoughts and opinions, some of which may have evolved over time. YMMV.

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