Marketing Monday: No-Brainer Marketing Efforts, Pt. II
Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into one informative, visually stimulating picture, and has a number of uses. 1) It should be flexible enough to double as the basis for an actual in-person presentation as well as an informational leave-behind or promotional mailing piece. 2) It should include your "elevator pitch", a…
NY Comic Con: T-Minus 12 Hours
My surgery went well, and other than passing out on the way home, presumably from the combination of Valium and hunger -- head back, mouth open, wife yelling for help kind of passing out! -- I'm feeling pretty good now. Relatively speaking.My 9:30am appointment got pushed back to 11:15am, so my wife and I walked across town to the Javits Center to pick up my Press Pass and get the lay of the land. We couldn't get past security and on to the Convention Floor itself, but we got a good look at things from the entrance and I took…
NY Comic Con: T-Minus 2 Days
I haven't been nearly as enthuastic about this year's NY Comic Con as I was about last year's, but that's primarily because last year's was so exhausting, my level of direct participation this year is drastically reduced, and I stupidly scheduled some minor surgery for tomorrow without realizing it was the day before the Con.Despite dragging my feet, my press registration has been secured (Thanks, Phoenix!) and as long as all goes smoothly tomorrow and I'm on my feet as expected by Friday, here's what I'm hoping to catch this weekend:FRIDAY, FEBRUARY 2310:30AM - 11:30AMKids Comics: The Category Waiting to…
Mark Your Calendar: NYCC 2007 After-Party
Last year's PopCultureShock-hosted After Party was so much fun, we're doing it again...Bigger, Better and FREER!2007 NYCC / PCS AFTER-PARTYSaturday, February 24th10pm - Until...?SLATE PLUS54 West 21st Street (between 5th and 6th Avenues)** No Cover Charge; No Guest List** With DJs Dylan Garrett and Mr. Brown** 2 Floors of Music, Drinks and Billiards** Free, Exclusive Giveaway from Marvel for the first 200 guests to arrive!!![NOTE: Apologies again to those I emailed about this and forgot to BCC the list! Very, very bad marketing!]
On The Shelves: 3/8/06
Support GOOD Comics! Try something new EVERY month! My weekly look at select comic books being released Wednesday, 3/8/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK BrownsvilleABRAMS Moms Cancer HC, $12.95 No idea what this is, but it's a catchy title that would certainly get me to pick it up and give it a flip-through. That it's published by…
Buzzscope / PopCultureShock Update
NOTE: We're slowly making the no-longer-secret shift back to PopCultureShock official, so please update your links and bookmarks accordingly: www.popcultureshock.com/comics.Finally dug out from under the NY Comic-Con/Speakeasy-induced backlog last night and, excepting Comics You Should Own (which will be back on track this Friday), we're all caught up. A quick recap for those of you who don't regularly check in over there:Discord #2: NY Comic-ConNYC Mech's Ivan Brandon returns almost a year later, with the second installment of his Discord column, his take on the NY Comic-Con, along with some great pictures, including a few from our after-party.(Also, check out…