Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into … Continue reading Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Mark Your Calendar: NYCC 2007 After-Party

Last year's PopCultureShock-hosted After Party was so much fun, we're doing it again...Bigger, Better and FREER!2007 NYCC / PCS AFTER-PARTYSaturday, February 24th10pm - Until...?SLATE PLUS54 West 21st Street (between 5th and 6th Avenues)** No Cover Charge; No Guest List** With DJs Dylan Garrett and Mr. Brown** 2 Floors of Music, Drinks and Billiards** Free, Exclusive … Continue reading Mark Your Calendar: NYCC 2007 After-Party

On The Shelves: 3/8/06

Support GOOD Comics! Try something new EVERY month! My weekly look at select comic books being released Wednesday, 3/8/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, … Continue reading On The Shelves: 3/8/06

Buzzscope / PopCultureShock Update

NOTE: We're slowly making the no-longer-secret shift back to PopCultureShock official, so please update your links and bookmarks accordingly: dug out from under the NY Comic-Con/Speakeasy-induced backlog last night and, excepting Comics You Should Own (which will be back on track this Friday), we're all caught up. A quick recap for those of you … Continue reading Buzzscope / PopCultureShock Update

LINK: NEWSarama on Indie Panel

A. Dave Lewis' coverage of my indie roundtable, Beyond the Capes and Spandex is up on NEWSarama now!NYCC: BEYOND CAPES AND SPANDEX by A. Dave LewisThe Sunday afternoon “Beyond the Capes and Spandex” panel, hosted by, emphasized the overall diversity of the New York Comic-Con, featuring a wide array of creators for whom the … Continue reading LINK: NEWSarama on Indie Panel

NY Comic-Con Journal: Day 3

Go elsewhere if you want pointless snark-for-snark's sake or ill-informed whining from people who didn't attend the show, because while there were definitely many things that went wrong this weekend, the final result was undeniable: NY Comic-Con was a huge victory for the industry. Not just the usual suspects, either, as I believe Reed's success … Continue reading NY Comic-Con Journal: Day 3