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Publishing

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Typewriter photo by Patrick Fore on Unsplash

Marketing books is hard — but don’t blame authors.

  • Post author:Guy LeCharles Gonzalez
  • Post published:July 23, 2025
  • Post category:Media
  • Post comments:4 Comments

I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.

Continue ReadingMarketing books is hard — but don’t blame authors.
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

Five Things: July 10, 2025

  • Post author:Guy LeCharles Gonzalez
  • Post published:July 10, 2025
  • Post category:Five Things
  • Post comments:0 Comments

"Taking back control over your music should be one of the easier places to start." Five Things for July 10, 2025

Continue ReadingFive Things: July 10, 2025
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

Five Things: June 26, 2025

  • Post author:Guy LeCharles Gonzalez
  • Post published:June 26, 2025
  • Post category:Five Things
  • Post comments:0 Comments

"Let's Give This A Go!" Five Things for June 26, 2025

Continue ReadingFive Things: June 26, 2025
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

Five Things: May 29, 2025

  • Post author:Guy LeCharles Gonzalez
  • Post published:May 29, 2025
  • Post category:Five Things
  • Post comments:2 Comments

"It can also create something magical and unexpected." Five Things for May 29, 2025

Continue ReadingFive Things: May 29, 2025
Move Fast and Fix Things: BISG's 2025 Annual Meeting

Move Fast and Fix Things: BISG 2025

  • Post author:Guy LeCharles Gonzalez
  • Post published:April 28, 2025
  • Post category:Media
  • Post comments:2 Comments

I took a ton of old-fashioned notes, most of which were reasonably legible a few days later, and here’s some of my favorite takeaways.

Continue ReadingMove Fast and Fix Things: BISG 2025
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

Five Things: February 6, 2025

  • Post author:Guy LeCharles Gonzalez
  • Post published:February 6, 2025
  • Post category:Five Things
  • Post comments:3 Comments

"Do unto others," etc. Five Things for February 6, 2025

Continue ReadingFive Things: February 6, 2025
Photo by Melinda Gimpel on Unsplash

The Lessons of Media Bankruptcy (or, Sad Anniversary, F+W Media!)

  • Post author:Guy LeCharles Gonzalez
  • Post published:March 10, 2020
  • Post category:Media
  • Post comments:0 Comments

Here’s four things I learned which might be strong signs your company is heading in the wrong direction.

Continue ReadingThe Lessons of Media Bankruptcy (or, Sad Anniversary, F+W Media!)
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Latest Posts

  • Marketing books is hard — but don’t blame authors.
  • Movie Production Update: It’s a Wrap! (Almo$t)
  • Five Things: July 10, 2025
  • Media Notes: June 2025
  • Five Things: June 26, 2025
  • Four Steps to Becoming an Informed AI Skeptic
  • Five Things: June 12, 2025
  • A modest defense of Marco Buscaglia | AI vs. Journalism
  • Media Notes: May 2025
  • Five Things: May 29, 2025

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