MARKETING: Superman Joins MySpace
The Superman Returns marketing onslaught continues... Man Of Steel Seeks Friends AN AMERICAN CULTURAL ICON HAS landed in the leading American social networking site with the posting of a MySpace profile to promote the new "Superman Returns," premiering June 28. By Thursday evening, just five days after the site quietly went live, the profile had attracted 12,719 MySpace "friends," many responding to the site's slogan, "Show us your 'S'," with photos of themselves striking the iconic shirt-ripping pose to reveal the well-known symbol--including at least one fan who had the "S" tattooed directly on his chest. The Web site also…