Category: Marketing

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On the Shelves: 7/6/06

Support GOOD Comics! Try something new EVERY month. My weekly look at select comic books being released Thursday, 7/6/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not,

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Say What?: Superman Returns Edition

“Well, it didn’t suck… It would take all the combined good parts of Elektra, Batman and Robin, and Teenage Mutant Ninja Turtles II: The Secret of the Ooze to equal half of Superman Returns, but Superman Returns would have to be twice as rad to equal The Incredibles or Spider-Man 2.”–David Campbell, Off-topic: The Official

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COMMENT: Does Superman Have Batman’s Legs?

[Edited to add a conclusion!] The early numbers are in and Superman Returns has raked in an estimated $84,208,000 at the domestic box office over its first five days in release, $12m ahead of Batman Begins over the same period, but with 2/3rds of that difference coming in over the first two days. Its $52,150,000

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Me, Me, Me Meme

1. What time did you get up this morning?7am 2. Diamonds or Pearls?Silver 3. What was the last film you saw at the cinema?X3: The Last Stand 4. What is your favorite TV show?Grey’s Anatomy 5. What did you have for breakfast this morning?Coffee 6. What is your middle name?LeCharles 7. What is your favorite

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Marketing: Sam Jackson is my Bro!

Screw Superman on MySpace, this is viral marketing done right! Ever since I heard that Sam Jackson might be uttering the line, “There are motherf***ing snakes on the motherf***ing plane!” in a movie called Snakes on a Plane, I knew I had to see it. (Finding out Julianna Margulies is also in it certainly helped,

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

MARKETING: Superman Joins MySpace

The Superman Returns marketing onslaught continues… Man Of Steel Seeks Friends AN AMERICAN CULTURAL ICON HAS landed in the leading American social networking site with the posting of a MySpace profile to promote the new “Superman Returns,” premiering June 28. By Thursday evening, just five days after the site quietly went live, the profile had

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

POLL: Niche Comics Sites?

Thinking “aloud” here… NEWSarama and CBR have gobbled up two of the better group blogs out there recently, while peripheral niche sites like the Ninth Art are shutting down. Meanwhile, the sleeping giant, Wizard, is finally doing something with their web site, already snagging exclusive columns from Bendis and Johns, and likely becoming the new

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Crossroads

The problem with blogging so infrequently is that things pile up to the point where there’s just too much to cover and I end up not covering anything. Bleh. Long story short, things change, all the time, and sometimes there’s the sense that there’s a reason for it, a master plan, and other times, it

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

On the Shelves: 5/24/06

Support GOOD Comics! Try something new EVERY month. My weekly look at select comic books being released Wednesday, 5/24/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not,

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

On The Shelves: 4/26/06

Support GOOD Comics! Try something new EVERY month. My weekly look at select comic books being released Wednesday, 4/26/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not,

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