Blowing smoke, breaking mirrors
A couple of jobs back, when I still worked only in marketing, I used to joke around with an ebiz friend about which of us had the bigger “smoke and mirrors” job. I developed media kits, sell sheets and emails to promote our wares, and fought with our emedia department tooth and nail on developing
Review: TRIBES by Seth Godin
Just do it. Or, as Gandhi put it, “Be the change you wish to see in the world.” That, in a nutshell, is the primary message of Tribes: We Need You to Lead Us, Seth Godin’s masterful mini-manifesto on what it takes to be a leader and why YOU should be the one to take
Goodbye Borders, Hello Kindle?
Things are looking shakier by the day for Borders, with GalleyCat now reporting that a Major Distributor Raises Concerns about their financial situation: GalleyCat has received a copy of a “special alert” sent from a major book distributor specializing in independent publishers to its clients, warning them that Borders, whose financial difficulties are widely recognized,
Apology Unnecessary
There’s a bit of a tempest in a teapot happening over at Montclair State University thanks to a “controversial” episode of the Keith Knight comic strip, The K Chronicles, that was published last week in the student newspaper, the Montclarion, and included the word “nigger”. Twice! Well, kind of… Seemingly lost on most of those
Why Your Book Will Never Be in Borders
The odds are pretty slim, and not just because they’re on the verge of going out of business: “I market books for a living, so I can tell you an unpleasant truth: the order for any book, from any account, starts at zero,” [Andrew Wheeler, a marketing manager at Wiley] warns. “The publisher’s sales rep
Online vs. Print Reality Check
Buried in a glowing American Journalism Review article about the success of The Politico — a politics-only news website that launched a couple of years ago and is getting 25 million page views/month — is the fact that 60% of its revenue comes from its laser-targeted, thrice-weekly 27,000 circ print edition, without which, the site
BroadAcres’ Bustling Business A Boon?
Taxes are pretty much Greek to me, especially property taxes, but as I understand them, a viable commercial tax base is critical for keeping residential property taxes down and is theoretically one of the reasons moving forward on the redevelopment of Bloomfield Center is such a critical issue. (Assuming, of course, that the plan isn’t loaded with the
Thrillerfest: Buzz Your Book
I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a particular interest in as it focused on book marketing, a huge black hole in the industry as the minuscule budgets publishers set aside for it are invariably dedicated to the can’t miss A-list authors while the
Thrillerfest 2008
Thrillerfest kicked off yesterday at the Grand Hyatt Hotel here in New York and I had the pleasure of attending the full day — I’ll be back tonight and most of Saturday — meeting some great people, picking up some interesting books, and taking in some insightful information on the publishing game from the perspective
Bill Maher does journalists’ job for them
One of the more frustrating things about mainstream media coverage of this year’s Presidential primaries has been their short attention span and preference for the low-calorie sensational stories over the meatier issues of the day. ie: Samantha Power calling Hillary Clinton a “monster” (a comment which, taken in context, is hard to argue to with) is somehow more