Marketing Monday: A Simple Plan, Part I
Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to
On The Shelves: 1/31/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/31/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Marketing Monday: First Things First
Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally — is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some
On The Shelves: 1/24/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/24/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Amazon POD Update: Raves for Sale!
Last month I posted a brief item about Amazon’s Print-on-Demand services, offered in partnership with BookSurge, suggesting it might be “worthy of consideration for potential self- and micro-publishers.” On Friday, Slate posted an interesting article entitled “Raves For Sale” that reveals one of the options available to its customers is “a personally crafted review written
Stephanie Fierman: Villain, Victim…or Scapegoat?
According to Rich Johnston, as reported in yesterday’s Lying in the Gutters, DC’s outgoing SVP of Sales & Marketing, Stephanie Fierman, “is still on contract at DC for another year and will work on special projects with DC Publisher and President Paul Levitz while she looks for a new position within Time Warner.” If true,
On The Shelves: 1/17/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/17/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Marvel: Leaving Money on the Table
Comic Book Resources’ review of 2006 has been made fun of by several bloggers for its participants lauding of Civil War as “the one project that had the biggest impact on the comics industry” — which is arguably true, if for all the wrong reasons — but I found this particular exchange much more interesting:
On The Shelves: 1/11/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Thursday, 1/11/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
On The Shelves: 1/4/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! Hello, 2007! 2006 was a great year for comics of all types (be sure to check out my Best of picks) and I’m betting this year is going to be even better all-around. Hopefully Ed Brubaker’s crystal ball is in working order: