Tag Archive

On Branding, Tribes, and Seth Godin Goes Wild

Published on September 27, 2009 By Guy LeCharles Gonzalez

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.” –Seth Godin, How to Fix the Publishing Industry Seth Godin arguably did not have the Best Week Ever [...]

Platform 101 For Busy Writers: 3 Simple Steps

Published on July 10, 2009 By Guy LeCharles Gonzalez

“The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.” –Seth Godin In an era of immediate gratification and information overload, patience is something few [...]

Free is wrong for writers; Freemium might not be

Published on July 6, 2009 By Guy LeCharles Gonzalez

What [FREE author Chris Anderson] is proposing is down somewhere, on the scale of ethics, well beneath Wal-Mart’s policies of no longer hiring any full-time workers so as to avoid health and unemployment insurance. It is in fact some weird sort of neo-feudal, post-contract-worker society, in which he will create a dystopian and eager volunteer-slave system [...]