Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that “it was a project, not a lifelong commitment to being a publisher of books,” instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.
One of Godin’s running themes throughout Poke is to be an initiator, and that risking failure is the best road to achieving success, and by making Poke the Box the first offering from The Domino Project, he’s practicing what he preaches. He initiated, he shipped, and he pretty much failed to deliver a good book.
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it’s a combination of email and ecommerce.
“The first publisher willing to stand up and bid on a new publishing model will set the standard for the future. But don’t wait too long; the perfect model is out there and someone is going to beat you to the punch.”
–Andrew Davis, Seth Godin and the Flower Clock
Seth Godin’s decision [...]
“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.”
–Seth Godin, How to Fix the Publishing Industry
Seth Godin arguably did not have the Best [...]
Read My Reviews
Recent Posts
- The Myth of “Verticalization” – Community Ain’t Easy
- My Favorite Reads of 2011
- Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It
- Entry Points, Accessibility and Transmedia Potential
- 6Qs: Alex de Campi, Comics Innovator and Provocateur
- Richard Nash on Cursor and the “F” Word
- The Problem With Klout? It Has None
- The Truth About Disruption in Publishing
- Amazon, Libraries and Ownership in the Digital Age
- Amazon: Friend, Foe, or Scarecrow?
Super Search











