Why Your Book Will Never Be in Borders
The odds are pretty slim, and not just because they’re on the verge of going out of business:
“I market books for a living, so I can tell you an unpleasant truth: the order for any book, from any account, starts at zero,” [Andrew Wheeler, a marketing manager at Wiley] warns. “The publisher’s sales rep walks in the door with tipsheets and covers, past sales figures and promotional plans, to convince that bookseller’s buyer to buy that book… Sometimes, that buyer is not convinced, and the order stays at zero.”
(h/t GalleyCat)
The distribution system in publishing is arguably broken, partly a result of the industry’s major players’ short-term thinking, and partly because the overwhelming number of books being published these days is more than the system can support.
(Writer’s Digest publishes an aptly titled book: Some Writers Deserve to Starve! Think about it.)
