Stop Interrupting; Listen, Engage, Earn Attention

You know the stereotype of the guy on the first date who can't stop talking about himself, only to wonder why he doesn't get a kiss at the end of the night, never mind a second date? That guy is like advertising. In the latest flare-up of the "print is dead" debate, Michael Josefowicz' provocative … Continue reading Stop Interrupting; Listen, Engage, Earn Attention

Upcoming Gigs: Panel, Workshop, Evolution

I don't do many events these days beyond the random open mic appearance at louderARTS or Urbana, so I'm very excited about these two gigs this week, the NY Round Table Writers' Conference and Acentos Poetry Workshop, as well as the Conversational Marketing Summit I'll be attending in June. NY Round Table Writers' Conference Friday, … Continue reading Upcoming Gigs: Panel, Workshop, Evolution

Time, Inc.’s “mine” fumbles kickoff

"Oh, I get it. It's very clever. How's that working out for you?" --Tyler Durden, Fight Club Well, it seemed like a good idea. Magazine publishing executives are under a lot of pressure these days after the perfect storm of a wretched economy and the deflating of the emedia bubble have wreaked havoc on their … Continue reading Time, Inc.’s “mine” fumbles kickoff

Advertising is Failure

Digital guru Steve Rubel interviews Jeff Jarvis, author of "What Would Google Do?", who makes an interesting point that I suspect many marketers are going to have in the back of their minds when the economy ultimately turns around and they reassess their marketing strategies and measure the results of their responses to the meltdown. … Continue reading Advertising is Failure