Tag: Advertising

Awkward Class War Humor

[youtube:http://www.youtube.com/watch?v=Ov3bqmSKW28] Part of me appreciates the wry humor, and part of me is totally offended by the young black mailroom guy playing the lottery. I thinks it's really advertising the lottery itself that's bothering me, as it's basically a sucker tax on the poor, "acceptable" because some of the revenue supposedly goes to schools. Of course, not in direct … Continue reading Awkward Class War Humor →

Is Print Advertising Dead?

Check out @themediaisdying on Twitter for a glimpse at the convulsions of an industry that's either at death's door or, for the more optimistically inclined, in the midst of a violent but necessary transformation. I've worked in magazine publishing for 15 years now -- consumer, B2B and non-profit -- and as has been noted pretty much … Continue reading Is Print Advertising Dead? →

Online vs. Print Reality Check

Buried in a glowing American Journalism Review article about the success of The Politico -- a politics-only news website that launched a couple of years ago and is getting 25 million page views/month -- is the fact that 60% of its revenue comes from its laser-targeted, thrice-weekly 27,000 circ print edition, without which, the site … Continue reading Online vs. Print Reality Check →

Hello, March. You’re looking good!

This past Winter has sucked on a number of levels, not the least of which is the apparent Gonzalez Plague that's been bouncing between the four of us for what seems like three months now. It was India's turn this weekend -- she stayed home sick today after not being able to sleep well with congestion, … Continue reading Hello, March. You’re looking good! →

Primary Predictions: Prepared for the Worst

I'm fully prepared for the highly likely possibility that Clinton wins both OH and TX tonight, albeit narrowly, and if so, will rightfully declare that her campaign will continue through Pennsylvania's 4/22 primary. The "comeback kid" spin will be dizzying, again, for the next 24 hours, despite the reality being that she won't actually have managed to put much of a dent in the overall … Continue reading Primary Predictions: Prepared for the Worst →

Obama’s Executive Credentials (and Clinton’s apparent lack thereof…)

UPDATE: Holy shit! Obama has raised over $4m $5m SINCE LAST NIGHT!!!! BarackObama.com is currently down as their servers are overwhelmed so chances are he's going to blow past $5m $6m by the morning. That's a movement! I said recently that Politico's Ben Smith had become my favorite political blogger, and while still technically true from … Continue reading Obama’s Executive Credentials (and Clinton’s apparent lack thereof…) →

Marketing Monday: First Things First

Among the myriad challenges comics publishers of all sizes face, one of the biggest -- and most frustrating, personally -- is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some … Continue reading Marketing Monday: First Things First →

Much Ado About Cowboys & Aliens

I knew a lot of people in the comics industry didn't like Platinum Comics' Scott Rosenberg, but holy cow!Comics writer A. David Lewis (the excellent The Lone and Level Sands) absolutely flipped his lid last Friday upon seeing Entertainment Weekly's sporadic comics sales chart showing Cowboys & Aliens in the top spot, according to Midtown … Continue reading Much Ado About Cowboys & Aliens →