Solid info and insights, coupled with clear (if sometimes incomplete) case studies make GROUNDSWELL: Winning in a World Transformed by…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Platform 101 For Busy Writers: 3 Simple Steps
“The best time to start promoting your book is three years before it comes out. Three years to build a…
Free is wrong for writers; Freemium might not be
What [FREE author Chris Anderson] is proposing is down somewhere, on the scale of ethics, well beneath Wal-Mart’s policies of no…
The Limitations of FREE; Godin vs. Gladwell
For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves…
Sorry, but Chris Brogan is no Warren Buffett
“the social media echo chamber is starting to crumble” —David Armano, Senior Partner, Dachis Corp Depending on whom you choose…
Crowds vs. Gatekeepers: Not a Zero-Sum Game
“It’s bullshit! Crowds have terrible taste… If you let the people decide, then nothing truly adventurous ever gets out. And…
Not Every Conversation is Worth Having
“For a list of all the ways technology has failed to improve the quality of life, please press three.” Alice…