Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

An arm with a tattoo: "I was made for the library, not the classroom."

Review Roundup: 1/08

Last year I was invited to join Amazon Vine, the online behemoth’s slick new marketing program that enables publishers (and other companies) to provide free review copies of their books (and other products) for a group of Amazon-selected reviewers, pretty much ensuring a lot of independent user reviews for the participating products. The program lets reviewers select up to 2 products from a pretty varied list each month, and you cannot have more than 2 unreviewed products at any time, so while there’s no guarantees (or requirements) that the reviews will be positive, the setup ensures that the products are actually getting some buzz for the effort from “influential” users.

I’ve been casually reviewing things on Amazon since 2000, breaking into the top 5,000 a year or two ago — which is where I was when I got the invitation — and am currently ranked #3,872 for my 103 reviews and the 782 helpful votes they’ve received.

So far, I’ve reviewed four books through the Vine program — two very good and two not at all — all but one of which I chose primarily on the basis of the marketing copy and/or subject matter:

Gods Behaving Badly by Marie Phillips (2 stars)
“Sitcom approach ruins intriguing premise”

Lush Life: A Novel by Richard Price (5 stars)
“Vibrant, compelling read”

Hundred in the Hand by Joseph M. Marshall III (4 stars)
“Excellent, despite a couple of missteps”

Franklin the Fly by R.O. Blechman (2 stars)
“Pretty pictures can’t save too slight story”

(more…)

Continue ReadingReview Roundup: 1/08
An arm with a tattoo: "I was made for the library, not the classroom."

Are You a Bad Monkey?

Well, are you? Matt Ruff has written three of my favorite books, including one of my all-time favorites, Fool on the Hill. One of the coolest birthday presents I ever received was a signed copy of his Sewer, Gas and Electric [Whoops!] Fool -- Salomé actually mailed my dog-earred copy to him and he signed it and mailed it back! I'm a terrible fan, though, as I didn't realize his latest book, Bad Monkeys had been released yet. It's now on my wish list and I'll be ordering it this weekend. You should do the same! Side note: His website…

Continue ReadingAre You a Bad Monkey?
An arm with a tattoo: "I was made for the library, not the classroom."

On Comics, Pokémon and Storm Hawks

Other than the occasional review at Amazon — or even less frequently, at PopCultureShock — it’s been a while since I’ve written about comics. After 2.5 years of being ankle-deep in the industry, writing reviews, interviews, commentary and the occasional news piece, I really don’t miss it at all. While I’m still reading comics, my weekly trips to Midtown Comics have become monthly trips, at best, and my pull list has shrunk considerably to the point where I barely meet their 10-title minimum. Last time I was there, right before New Year’s Eve, I picked up six weeks worth of comics, including the Satchel Paige graphic novel (review coming soon), and spent less than $25 with my discount, which my wallet definitely appreciated. (My liver, which is bearing the brunt of that redistributed cash flow, not so much.)

One thing I really don’t miss is tracking the 150+ comic book websites and blogs I used to read regularly to stay in the loop. Some of the best/worst highlights were the times when comics “professionals” would get caught up in some ridiculous flame war with a fan or pundit, usually over something incredibly petty and stupid. For instance, the apparently revived and reconceived MurderShow.net, tipped me off to a post at NEWSarama where notoriously thin-skinned Marvel Comics writer Dan Slott reveals he has a bit too much time on his hands.

As these things typically go, it’s a relatively minor dust-up, but it’s the kind of thing that certainly doesn’t win a creator any new fans and could prove off-putting to existing fans who are already frustrated with Marvel for myriad reasons. It’s also not the best approach for a B-list writer like Slott who has a small, rabidly loyal fanbase but is still looking for a breakout run on a top-selling series to push him onto the A-list. The thrice-monthly Amazing Spider-Man will presumably offer him that chance, but as one of four B-list writers who’ll be churning out editorially mandated storylines, partnering with much higher profile artists, that’s not really the best recipe for a breakout performance.

Other random thoughts on comic-related stuff:

(more…)

Continue ReadingOn Comics, Pokémon and Storm Hawks
An arm with a tattoo: "I was made for the library, not the classroom."

Borders’ Open-Door Poetry

Borders -- partnering with The Student Publishing Program, one of the top high school writing programs in the country -- has launched an interesting new online program promoting poetry called Open-Door Poetry: "Open-Door Poetry" is for anyone who has ever wanted to communicate to others in some way while opening the door for viewers to become active participants. Each compelling episode features seven to 10 "spoken-word" and "academic" poets giving writing advice or reciting poems live from locations ranging from the streets and rooftops in New York City to the living room in the home of the poet. Each episode…

Continue ReadingBorders’ Open-Door Poetry
An arm with a tattoo: "I was made for the library, not the classroom."

On Jodi Picoult, Writing, and Platforms

The two morning sessions I attended were about breaking into magazines and an overview of sales & marketing in the book industry, the former of which was more of a refresher course while the latter filled in a lot of the gaps where things are different in periodical publishing, which is where my background is. One common thread popped up in both sessions that I thought was really interesting, though: platforms.

Continue ReadingOn Jodi Picoult, Writing, and Platforms
An arm with a tattoo: "I was made for the library, not the classroom."

The Death of Captain America

No spoiler warning necessary at this point when it's now the featured story on Yahoo's main page!It was "spoiled" for me on the way to work today thanks to a page 3 article in the Daily News, "Captain America killed!". Even Marvel has now revealed it on their web site, after teasing it with a Daily Bugle: A Hero has been Shot story earlier today that didn't identify the victim. Cute.Of course, despite most not having read the story in question yet, the blogiverse is already cynically chiming in with variations on "So what?" and "Quesada sucks!" in response to…

Continue ReadingThe Death of Captain America
An arm with a tattoo: "I was made for the library, not the classroom."

Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into one informative, visually stimulating picture, and has a number of uses. 1) It should be flexible enough to double as the basis for an actual in-person presentation as well as an informational leave-behind or promotional mailing piece. 2) It should include your "elevator pitch", a…

Continue ReadingMarketing Monday: No-Brainer Marketing Efforts, Pt. II
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