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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

How the Internet (and Advertisers) Killed Journalism

Posted on January 28, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The Atlantic has a must-read essay from James Warren, “When No News Is Bad News” (h/t @guykawasaki), that does an excellent…

Posted in MediaTagged Advertising, Marketing, New Media13 Comments on How the Internet (and Advertisers) Killed Journalism

Is the Future of Publishing…GOOD?

Posted on January 26, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The bad news in the publishing industry didn’t let up last week as reports of cutbacks and layoffs and dramatically…

Posted in MediaTagged Advertising, Marketing, Obama, Platform, Seth GodinLeave a Comment on Is the Future of Publishing…GOOD?

Twitter Tips for Writers

Posted on January 15, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I raved about my former Writer’s Digest colleague, Maria Schneider, a couple of weeks back — towards the end of…

Posted in MediaTagged Marketing, New Media, Platform, Seth Godin1 Comment on Twitter Tips for Writers

Awkward Class War Humor

Posted on January 14, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

[youtube:http://www.youtube.com/watch?v=Ov3bqmSKW28] Part of me appreciates the wry humor, and part of me is totally offended by the young black mailroom guy…

Posted in MediaTagged Advertising, Marketing, RantLeave a Comment on Awkward Class War Humor

Is Print Advertising Dead?

Posted on January 13, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Check out @themediaisdying on Twitter for a glimpse at the convulsions of an industry that’s either at death’s door or,…

Posted in MediaTagged Advertising, Marketing, New Media, Platform, Rant, Seth Godin1 Comment on Is Print Advertising Dead?

Game Changers

Posted on November 22, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Pictures are very often worth much more than 1,000 words, and something about this one, as the rumors of Clinton…

Posted in MediaTagged Election, Marketing, Obama, PoliticsLeave a Comment on Game Changers

Blowing smoke, breaking mirrors

Posted on November 20, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

A couple of jobs back, when I still worked only in marketing, I used to joke around with an ebiz…

Posted in MediaTagged Advertising, Marketing, New Media, Seth GodinLeave a Comment on Blowing smoke, breaking mirrors

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

This is my personal website reflecting my personal thoughts and opinions, some of which may have evolved over time. YMMV.

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