Marketing books is hard — but don’t blame authors.
I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.
Remember the Blogaround Challenge?
Cynics might consider this engagement bait nowadays, but this was pre-social media (as we currently know it), when blogs were peaking.
Five Things: March 6, 2025
"I'm actually a wargamer rather than a role-player." Five Things for March 6, 2025
Five Things: February 20, 2025
"Spoiler: It's capitalism. It's always capitalism." Five Things for February 20, 2025
Why keep blogging in 2025?
Blogs have been declared dead multiple times, mostly "replaced" by Twitter and then newsletters that are really just blogs with email and paywall functionally baked in. And yet, here I still am, blogging again consistently (but not too hard) for the past few years. And I'm not alone. But why? If you've known me for a while, you know a Cluetrain quote is coming!