The slam isn’t the automatic audience draw it used to be (for us, at least), and I can’t help but wonder if that’s partly because, a long time ago, the organized slam became much less about putting on a good show for the audience and providing an open forum for a variety of voices, and more about establishing an alternative career path for a select group of poets. The revolution gone corporate, as so often happens.
There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, this presentation focuses on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time.
I’ve noted often in the past that most of what I preach and practice when it comes to marketing and community-building, I learned during those four years of Mondays, and by the end of the night last Monday, I realized how big a hole I’d created when I walked away from that part of my life. So, I’m back.
Yesterday’s announcement that O’Reilly is retiring TOC came as a bit of a surprise at first, but in retrospect, it makes sense. Its focus on tools was a strength in the early days of the digital transition, but as the new shiny wore off, self-proclaimed “disruptors” faded away quietly, and viable business models came to light, it became clear that the tools of change that counted most were the people in the trenches, not the provocative pundits with plenty of ideas and little or no skin in the game.
The feeling of running across the finish line, whether it’s a one-mile walk for charity or a local 10k, an Olympic sprint or the Boston Marathon, is supposed to be a special one. It’s personal accomplishment mixed with exuberant community connection; an emotional high laced with varying degrees of physical exhaustion. It’s not ever supposed to be a moment where death might lash out randomly. Where cowards make political statements. Where fear and suspicion take root.