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Sometimes loud, formerly poet, always opinionated.

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Perplex City: Learning From an ARG

Posted on December 1, 2010December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.

Posted in MediaTagged Marketing, New Media, TransmediaLeave a Comment on Perplex City: Learning From an ARG

Audience Development, Beer, Books and Optimism (#smbtv)

Posted on November 13, 2010December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that’s gathered around Digital Book World over the past year.

Posted in MediaTagged Community, DBW, Gigs, Marketing5 Comments on Audience Development, Beer, Books and Optimism (#smbtv)

Waiting for “Superman” and the Vast Charter School Agenda

Posted on October 26, 2010January 30, 2011 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The situation is dire, the film warns us. We must act. But what must we do? The message of the…

Posted in PersonalTagged Bronx, Community, Politics1 Comment on Waiting for “Superman” and the Vast Charter School Agenda

Dark Horse Circumvents iTunes, Plans to Sell Direct

Posted on October 18, 2010December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“No licensing fees to Apple means we can pay our creators more while offering readers lower prices.”

Posted in MediaTagged Comics, Ebooks, MarketingLeave a Comment on Dark Horse Circumvents iTunes, Plans to Sell Direct

Gigs, Gongs and Granules

Posted on October 16, 2010October 16, 2010 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“There are far more underrepresented communities to serve than there are established publishers interested in doing so.”

Posted in Media, PersonalTagged GigsLeave a Comment on Gigs, Gongs and Granules

Comics Publishers Recognize Digital Opportunity

Posted on October 8, 2010January 30, 2011 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books. While comics…

Posted in MediaTagged Comics, EbooksLeave a Comment on Comics Publishers Recognize Digital Opportunity

The Ideal 21st Century Publisher: A Remix

Posted on October 5, 2010December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!

Posted in MediaTagged Community, Marketing, New Media, Transmedia5 Comments on The Ideal 21st Century Publisher: A Remix

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Guy LeCharles Gonzalez

Data-informed, never data-driven. Pro-craft. Gen X.

He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers or clients — past, present, or future. YMMV.

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