I don’t do many events these days beyond the random open mic appearance at louderARTS or Urbana, so I’m very…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Time, Inc.’s “mine” fumbles kickoff
“Oh, I get it. It’s very clever. How’s that working out for you?” –Tyler Durden, Fight Club Well, it seemed…
Attack of the Social Media Gurus
Self-proclaimed social media gurus trying to make a quick buck and websites looking to capitalize on a trend and boost their ad impressions.
Advertising is Failure
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I…
Hitting the Reset Button on emedia
Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
When the Internet Flapped its Wings
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”,…