Self-proclaimed social media gurus trying to make a quick buck and websites looking to capitalize on a trend and boost their ad impressions.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Advertising is Failure
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I…
Hitting the Reset Button on emedia
Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
When the Internet Flapped its Wings
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”,…
Your Entitlement Slip is Showing
Among the most tiresome memes dominating the publishing world right now — memes that I’ve admittedly contributed to at times —…
On Twitter: Always Add Value
I find it hard to believe that as recently as six months ago, I was dismissing Twitter as a pointless…