Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nurture a community around that content and the authors who create it.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
When the Internet Flapped its Wings
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”,…
Your Entitlement Slip is Showing
Among the most tiresome memes dominating the publishing world right now — memes that I’ve admittedly contributed to at times —…
On Twitter: Always Add Value
I find it hard to believe that as recently as six months ago, I was dismissing Twitter as a pointless…
Peter Shankman on the Future of Social Media
When my CEO sent me a friend request on Facebook last year, I had to rethink how I was using…
Three Tips for Curating the Community #TOC
This week’s Tools of Change Conference ended yesterday and even though I wasn’t in attendance, thanks to the laudable efforts…