When my CEO sent me a friend request on Facebook last year, I had to rethink how I was using…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Three Tips for Curating the Community #TOC
This week’s Tools of Change Conference ended yesterday and even though I wasn’t in attendance, thanks to the laudable efforts…
Building Communities Around Content #TOC
Today kicked off the Tools of Change for Publishing Conference here in NY, and while I wasn’t able to attend,…
The Problem With Self-Publishing
HarperStudio — one of a handful of publishers who really seems to understand how to use the internet and social…
Free Chapbook: Crazy White Devil
It’s been years since I created a chapbook. Six, to be exact. I released Selected Squares of Concrete — a…
How the Internet (and Advertisers) Killed Journalism
The Atlantic has a must-read essay from James Warren, “When No News Is Bad News” (h/t @guykawasaki), that does an excellent…
Is the Future of Publishing…GOOD?
The bad news in the publishing industry didn’t let up last week as reports of cutbacks and layoffs and dramatically…