Self-proclaimed social media gurus trying to make a quick buck and websites looking to capitalize on a trend and boost their ad impressions.
Tag: New Media
Advertising is Failure
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I…
Hitting the Reset Button on emedia
Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
When the Internet Flapped its Wings
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…
Rise of the Publetariat
If you’re a self-published author or independent micro-press, these are very interesting times we’re living in as Amazon officially announced the new…
How the Internet (and Advertisers) Killed Journalism
The Atlantic has a must-read essay from James Warren, “When No News Is Bad News” (h/t @guykawasaki), that does an excellent…
Twitter Tips for Writers
I raved about my former Writer’s Digest colleague, Maria Schneider, a couple of weeks back — towards the end of…