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Tag: New Media

Time, Inc.’s “mine” fumbles kickoff

Posted on April 14, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

“Oh, I get it. It’s very clever. How’s that working out for you?” –Tyler Durden, Fight Club Well, it seemed…

Posted in MediaTagged Advertising, Marketing, New Media2 Comments on Time, Inc.’s “mine” fumbles kickoff

Attack of the Social Media Gurus

Posted on April 10, 2009October 30, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Self-proclaimed social media gurus trying to make a quick buck and websites looking to capitalize on a trend and boost their ad impressions.

Posted in MediaTagged Advertising, Community, Marketing, New Media9 Comments on Attack of the Social Media Gurus

Advertising is Failure

Posted on April 3, 2009June 24, 2026 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I…

Posted in MediaTagged Advertising, Community, Marketing, New Media, PlatformLeave a Comment on Advertising is Failure

Hitting the Reset Button on emedia

Posted on March 30, 2009June 24, 2026 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nurture a community around that content and the authors who create it.

Posted in MediaTagged Advertising, Community, Marketing, New Media, Platform, PublishingLeave a Comment on Hitting the Reset Button on emedia

When the Internet Flapped its Wings

Posted on March 24, 2009June 24, 2026 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…

Posted in MediaTagged Advertising, Marketing, New MediaLeave a Comment on When the Internet Flapped its Wings

Rise of the Publetariat

Posted on February 10, 2009February 10, 2009 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

If you’re a self-published author or independent micro-press, these are very interesting times we’re living in as Amazon officially announced the new…

Posted in MediaTagged New Media, Platform, Self-PublishingLeave a Comment on Rise of the Publetariat

How the Internet (and Advertisers) Killed Journalism

Posted on January 28, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The Atlantic has a must-read essay from James Warren, “When No News Is Bad News” (h/t @guykawasaki), that does an excellent…

Posted in MediaTagged Advertising, Marketing, New Media13 Comments on How the Internet (and Advertisers) Killed Journalism

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

This is my personal website reflecting my personal thoughts and opinions, some of which may have evolved over time. YMMV.

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