Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
Tag: New Media
When the Internet Flapped its Wings
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…
Rise of the Publetariat
If you’re a self-published author or independent micro-press, these are very interesting times we’re living in as Amazon officially announced the new…
How the Internet (and Advertisers) Killed Journalism
The Atlantic has a must-read essay from James Warren, “When No News Is Bad News” (h/t @guykawasaki), that does an excellent…
Twitter Tips for Writers
I raved about my former Writer’s Digest colleague, Maria Schneider, a couple of weeks back — towards the end of…
Is Print Advertising Dead?
Check out @themediaisdying on Twitter for a glimpse at the convulsions of an industry that’s either at death’s door or,…
Blowing smoke, breaking mirrors
A couple of jobs back, when I still worked only in marketing, I used to joke around with an ebiz…