“I don’t know if there’s any light at the end of the tunnel for publishers, but I think the future…
Tag: Platform
Tone Deaf Publishers Need Savvy Writers
In response to a question about lessons they’d learned from the failure of a book to sell as well as expected — something that was acknowledged several times as being the norm not the exception — one offered an example of an unnamed book that the stars had seemingly all aligned for: it was a great book the editor loved, that their publisher believed was going to be a hit, that got great reviews from all of the major mainstream outlets… and it flopped. In the final bit of unacknowledged irony, one of them briefly noted that examples of successful self-publishing were rare and magical.
Advertising is Failure
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I…
Hitting the Reset Button on emedia
Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”,…
Peter Shankman on the Future of Social Media
When my CEO sent me a friend request on Facebook last year, I had to rethink how I was using…
Rise of the Publetariat
If you’re a self-published author or independent micro-press, these are very interesting times we’re living in as Amazon officially announced the new…