By offering consumers a low cost digital product, the economics of ebooks create a virtuous, self-reinforcing cycle. The low price…
Category: Media
Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
Motivational Cliches Aren’t Business Models
“If the people who make the decisions are the people who will also bear the consequences of those decisions, perhaps…
6Qs: Richard Eoin Nash, Social Publisher
“Basically, the best-selling five hundred books each year will likely be published much like Little Brown publishes James Patterson, on…
On Branding, Tribes, and Seth Godin Goes Wild
“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to…
Will eBook Exuberance Kill Publishing?
“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a…
Freemium for writers is two debates
[This is a guest post by Dan Holloway. His info is at the end of the post.] The battle isn’t…
Soda Pop Stop Lessons for Bookstores
[youtube gPbh6Ru7VVM] “Thank you very much, Pepsi-Cola, for reminding me that I own my shelf space and I can do…