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Sometimes loud, formerly poet, always opinionated.

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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Why Your Book Will Never Be in Borders

Posted on October 24, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The odds are pretty slim, and not just because they’re on the verge of going out of business: “I market…

Posted in Media, PersonalTagged Fiction, Marketing, Platform, Self-Publishing, Writing3 Comments on Why Your Book Will Never Be in Borders

And he has a sense of humor!

Posted on October 18, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

[youtube:http://www.youtube.com/watch?v=v5SWQJWm6Tg] “And I got my middle name from somebody who obviously didn’t think I’d ever run for President.” I just…

Posted in MediaTagged Election, Marketing, Obama, PoliticsLeave a Comment on And he has a sense of humor!

Online vs. Print Reality Check

Posted on August 8, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Buried in a glowing American Journalism Review article about the success of The Politico — a politics-only news website that…

Posted in MediaTagged Advertising, Marketing, New Media, PoliticsLeave a Comment on Online vs. Print Reality Check

Thrillerfest: Buzz Your Book

Posted on July 11, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a…

Posted in MediaTagged Marketing, PlatformLeave a Comment on Thrillerfest: Buzz Your Book

Thrillerfest 2008

Posted on July 10, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Thrillerfest kicked off yesterday at the Grand Hyatt Hotel here in New York and I had the pleasure of attending…

Posted in Media, Personal, Pop CultureTagged Marketing, Poetry, Shelves, TV, WritingLeave a Comment on Thrillerfest 2008

What a Week

Posted on March 28, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

My first week at the new job was a whirlwind that has left me physically and mentally exhausted, not to mention…

Posted in Media, PersonalTagged Baseball, Bronx, MarketingLeave a Comment on What a Week

Hello, March. You’re looking good!

Posted on March 10, 2008December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

This past Winter has sucked on a number of levels, not the least of which is the apparent Gonzalez Plague…

Posted in Media, PersonalTagged Advertising, Marketing, PoetryLeave a Comment on Hello, March. You’re looking good!

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Guy LeCharles Gonzalez

Data-informed, never data-driven. Pro-craft. Gen X.

He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers or clients — past, present, or future. YMMV.

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